Vogue Eyewear has unveiled its new campaign with Indian actor Taapsee Pannu. The campaign shows Pannu wearing the new eyewear collection and inspires people to celebrate individuality and express the best version of themselves in the most fashionable way.
The campaign delivers a key inspirational message – Whoever you are, let the world see you. “Our new summer campaign featuring Taapsee Pannu encourages women to celebrate themselves. Vogue Eyewear’s new collection is perfect for all occasions and moods – whether it’s a casual and cool look for brunch or a powerful dress for work, our new range has it all covered. Pannu is the perfect embodiment of the essence of the campaign, effortlessly embracing her authentic self and inspiring women everywhere to let the world see them for who they are – confident and powerful in their own skin,” Gunjan Saigal , Head of Brand, Vogue Eyewear, said at the launch of the new campaign.
Brandmovers India is the creative agency behind the campaign and the campaign film was directed by Ishaan Nair. The integrated marketing campaign will run on channels including social, digital and print, for audiences across the country.
“Vogue Eyewear’s new campaign resonates with my personality with its inspirational message – Whoever you are, let the world see you. The campaign is personal and engaging,” Pannu said.
“Vogue Eyewear’s latest range for Summer 22 is the main inspiration for this year’s campaign. We wanted to showcase the contemporary vintage glam aesthetic of the new range while staying true to the core message of celebrating the individual spirit and self-expression that Vogue Eyewear has always strived to inspire in its consumers. . The campaign aims to encourage consumers to embrace their uniqueness and show themselves to the world every day armed with an elevated spirit and the high fashion that Vogue Eyewear’s new line brings to their toolbox of self-expression,” Adrijaa Sanyal, Senior Creative Director, Brandmovers India, said.
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