Video becomes a new effective marketing method

VIETNAM, May 7 –

A team records a video to advertise fashion products. Videos, especially short clips on social media, have become an effective marketing solution. — Photo

HCM CITY – Videos, especially short clips on social media, have become an effective marketing solution amid the rise of mobile phones and Gen Z’s predilection for watching videos on their phones.

Asked to predict global marketing trends, companies agree that videos play an important role.

Social Shepherd, in its preaching of “7 Innovative Video Marketing Trends for 2022 and Beyond,” said, “Most people today are busy juggling work, family, and personal entertainment. The idea of ​​stopping consuming content that takes longer than a few minutes is simply not an option for some.

“Video is the new marketing tool coming into the ring, and the crowd loves it.

“More recently, YouTube saw a 20-30% increase in views. Engagement is at an all-time high, with 56% of consumers watching more videos on social media every month.

“But they’re not just watching influencers and funny skits. Data shows four in 10 internet users follow the brands they love [and consider buying from]. An additional 35% watched videos made by brands. »

Marketing Insider Group also made the same prediction regarding the eight exciting video marketing trends in 2022.

“Gone are the days when video marketing required expensive equipment and a large production budget. In fact, even brands that can afford these things are turning to smartphones to create more relevant and authentic content.

The company cited the example of Apple and its ShotOniPhone campaign, which asked users to submit their best iPhone shots for a chance to feature them in an Apple ad or hoard, and generated over time. years over 15 million submissions that have proven that video content created on a smartphone can be indistinguishable from what we see in traditional media.

Recently, many social media channels like Facebook, TikTok, and Instagram have short videos where businesses, especially small and medium-sized businesses, advertise their products.

A young woman from HCM City said she often decides to buy things after watching short videos on social media.

“I like short videos more than reading information in advertisements. Watching videos is more engaging than reading, and products feel more real. »

A recent report by TikTok said that 71% of its users agree that for them the biggest trends start there, 61% like brands best when they participate in the platform, and 43% take action after watching a such video.

The report says that in Southeast Asia, the accelerated change in shopping behavior has ushered in an era of Shoppertainment, where consumers are increasingly drawn to entertaining and enjoyable shopping experiences.

About four in 10 users discovered something on TikTok and immediately went to buy it.

Many companies, including in Việt Nam, are achieving good results with these new marketing methods.

For example, Vinamilk launched an engaging branded hashtag challenge, called #VuDieuDelight, with a catchy branded song and easy-to-learn “Flavor Tornado” dance on TikTok.

#VuDieuDelight attracted over 71,000 users who submitted 114,000 videos in just six days, exceeding all expectations set for the campaign.

Over 133 million impressions were also delivered through a combination of various ad formats.

Peculiar Eyewear is one of the leading protective eyewear retailers in Southeast Asia.

Its founder, Isaac Salienda, launched his e-commerce business at the age of 20 with a capital of 200 US dollars.

To increase sales, Peculiar decided to run TikTok ads.

Since launching its first ad in May 2021, the company has seen a 115% increase in sales.

Netflix has teamed up with TikTok to promote the release of its latest thriller series ‘All Of Us Are Dead’.

Leveraging various solutions such as the branded hashtag challenge and TopView, the campaign generated 11.5 billion video views and 3.5 million video creatives within a month of its launch.

“With personalized filters, media placements, influencer engagement and trending hashtag challenges across Asia, the campaign garnered 11.5 billion video views in February alone, as well as 3.5 million unique user-generated content and 22% engagement in some of TikTok’s biggest markets,” said Barry Smyth, CMO of Netflix APAC. —VNS