UK-born optometry leader’s luxury eyewear line lands in Canada (PHOTOS)

Working in front of screens and checking our phones in between has become the norm, and whether you currently wear glasses or not, we think you’ll be excited about this luxury partnership from a leader in optometry.

UK-born optometry retailer Specsavers entered the Canadian market in November 2021, opening its first BC stores in Vancouver, Langley, Coquitlam, Delta, Surrey, Chilliwack, Nanaimo and Kelowna, and d other stores are expected to open soon.

“Changing Lives Through Better Sight” is the purpose that drives Specsavers, and it aims to transform the way Canadians think about eye care by providing affordable, quality eyewear with service, clinical equipment and expertise. first class. Its new collection in partnership with the iconic luxury brand Liberty is a good example.

Anyone looking for high fashion eyewear without the exorbitant price tag will quickly fall in love with this exclusive range which sees iconic designs inspired by the heritage that Liberty is revered to merge with vibrant prints and unique shapes, resulting in a beautifully modern collection. .

Trendy designer glasses

Liberty LL Sun RX 01 Sunglasses (Specsavers)

As a brand, Liberty is steeped in history, dating back to 1875 when it was founded by Arthur Lasenby Liberty in London, England. Since its inception, the luxury brand has been at the forefront of creating beautiful original prints that extend to clothing, accessories and even furniture, each crafted with exceptional craftsmanship.

Today, the brand continues to embrace heritage and avant-garde styles, and each frame in the new collection features a gold floral Iphis detail on the temple tips as a signature Liberty touch. The collection itself is a modern take on Liberty’s art nouveau Ianthe range, recreated for adults and children with pops of color and contemporary shapes.

Fashion and design aficionados can look forward to frames that are on-trend and effortlessly graceful, like the wire-rimmed Liberty frames in a pale pink metal. We’re already a fan of the art nouveau-inspired prints and tortoiseshell design details.

The collection’s polished gold-tone metal-finished round eyeglasses for kids feature an iconic Liberty print to the side in the dreamiest sunset pink palette. Meanwhile, sunglasses like the glamorous Liberty oval lenses with raised cat-eye corners are timeless.

Liberty Sunglasses at Specsavers

Liberty LL Sun RX 02 Sunglasses (Specsavers)

But this is only the beginning of this coveted new collection.

The eyewear range (there are 19 styles in total) includes two additional pairs of sunglasses and four children’s frames. Each pair comes with a stunning Liberty print case to keep your frames in pristine condition.

“We are incredibly excited to launch our latest collection of exclusive eyewear,” said Sam Craig, Director of Frame Development at Specsavers. “Liberty’s heritage is such a rich tapestry, you’ll find those iconic details built into every frame. From intricate trims and sleek metalwork to a dreamy palette and signature prints, we hope you enjoy discovering the passion devoted to every millimeter in the creation of the Liberty Eyewear collection.

A collaboration for books

Liberty Frames at Specsavers Canada

Liberty LL 11 frames (Specsavers)

While Liberty has been around a bit longer, optometry leader Specsavers has grown exponentially since team of husband-and-wife optometrists Doug and Mary Perkins started the brand nearly 40 years ago.

Today, Specsavers has over 2,300 stores in 11 countries and cares for 41 million patients and customers, emerging as a market leader in the UK since its inception in 1984.

Liberty frames from the leader in optometry Specsavers

Liberty LL 10 frames (Specsavers)

In store, Specsavers uses state-of-the-art clinical equipment integral to eye exams, but the brand also knows how to find moments of wit in its marketing. This includes his catchphrase ‘Sshould have Went to Specsavers and the “It’s Specsavers Love” campaign launched in British Columbia last January.“In advertising and marketing, our goal is to delight our audiences and create human connections,” said Catherine Walsh, Director of Marketing, Specsavers Canada. “The Specsavers brand is known for its spirit and charisma, but also for its humility and kindness. These traits resonate well with Canadians – Canadians are known to be kind, and we love subtle humor too.

Liberty LL 02 frames (Specsavers)

By 2024, Specsavers plans to open more than 200 local stores across Canada, with the goal of becoming a market leader.

“As in any market, our goal in Canada is to make a positive difference in the lives of all, and we are truly excited for Canadians to see the potential of our unique offering and demonstrate what affordable eye care and high quality can be,” Walsh explained.

To find a Specsavers store near you and see the exclusive new Liberty collection, visit


For a chance to win one of three prize packs, including a pair of Liberty sunglasses (a $299 value) and a Liberty scarf (a $305 value) offered by Specsavers, proceed as follows:

  • Follow Specsavers Canada on Instagram @specsaversca and leave a comment on the following post by tagging a friend. (1 entry)

The Instagram contest post can be found here.

Contest entries will be accepted from 1:00 p.m. April 26 until May 3 at 11:59 PM. A winner will be drawn and contacted via the platform. The contest is only available to residents of British Columbia who are 19 years of age or older at the time of entry.

Contest Guidelines