MILAN — “We worked hard behind the scenes for two years, but now we are reaping the results, they are evident, and people are talking about the Roberto Cavalli brand again.”
In an interview to discuss Cavalli’s retail expansion, Ennio Fontana, managing director of the fashion brand, welcomed the growth in sales, the increase in the number of wholesale accounts and strong sales.
The company is opening four new Roberto Cavalli boutiques in Europe and Asia, and in the United States, a store at Wynn Las Vegas will bow in the first quarter of 2023. A unit in Houston is also in the works, Fontana said. These follow the opening of a boutique in Miami in February at Bal Harbor Shops.
A directly operated 3,780-square-foot boutique will open in Rome next month, located in the center of Via del Babuino, which will also offer the growing home collection, in addition to ready-to-wear. The first room is reminiscent of a foyer, crossed by a long corridor-gallery which houses the couture collections.
Creative consultant Fausto Puglisi unveiled his couture designs for the brand during the Cannes Film Festival in May. Fontana said the brand’s additional visibility comes from the slew of celebrities from Jennifer Lopez and Dua Lipa to Lady Gaga and Gwen Stefani who wear designs by Puglisi, who joined the house in fall 2020. “Fausto has infused new brand life and appeal,” enthused Fontana.
A central lobby is accented with a historic skylight, and the Rome venue also has a VIP lounge.
Another directly operated store has just opened in Monte-Carlo on the first floor of the Le Métropole shopping center, covering 648 square feet and with windows on three sides of the building.
There are 12 directly operated Cavalli stores.
Two franchise stores have opened in Vienna and Kuala Lumpur in addition to the six existing ones.
In the Austrian city, the store covers 1,026 square feet with a huge storefront spanning two floors.
In the center of the Bukit Bintang district, the heart of luxury shopping in Kuala Lumpur, the Roberto Cavalli boutique covers an area of 1533 square feet and features a large hemicycle window with two counter-window panels in green onyx .
Fontana explained that the stores reflect Puglisi’s vision but this “is expressed in specific and unique projects depending on the city”. Elements such as travertine marble, green onyx and satin brass are present throughout, combined with custom-made Roberto Cavalli Home Interiors furniture and rugs featuring the brand’s signature animal prints.
All stores also carry the Cavalli Parfum and Cavalli eyewear collections – the latter under a new five-year license from De Rigo unveiled last month for the design, production and global distribution of the Roberto Cavalli and Just Cavalli eyewear collections at bow in 2023.
The brand’s previous eyewear licensing deal with Marcolin expired in 2020.
A Cavalli Café will soon open at the brand’s flagship Via Montenapoleone in Milan, followed by another in Saint-Tropez. Six more are in preparation.
Fontana also trumpeted the potential of Roberto Cavalli’s in-house digital platform. This replaces a previous agreement with Farfetch Black & White and will go live in June. Before that, Just Cavalli’s first internal online site will be launched in February.
As reported, the company formed a strategic partnership in September with owner Genny Swinger International for the production and wholesale distribution of sister line Just Cavalli, which was managed under license until 2011 by Staff International, the branch production of the OTB group.
Roberto Cavalli will also be available on Tmall soon, Fontana said.
The executive added that a new footwear license has been signed with renowned footwear specialist Zengarini.
All steps that reflect the dynamism of the brand and the commitment of its owner, Dubai-based Hussain Sajwani, who acquired the brand through his private investment firm Vision Investments in 2019.
Revenues are expected to total approximately €84 million in 2022, compared to €57 million in 2021 and €45 million in 2020.
Fontana said he expects sales to reach 120 million euros in 2023.
American and Middle Eastern consumers are strong customer groups for the brand, in addition to Italians, but Fontana said the brand is expanding its reach and being more visible in countries like Germany, Austria and Italy. Spain, among others.
Resort towns are doing very well. Sales in Saint-Tropez increased by 70%, 40% in Cannes and 60% in Puerto Banús at El Corte Inglés. So much so that Fontana has revealed a new store will open in the Spanish seaside town next year. “Our fun, party and evening dresses fit well in these places,” he said.
More support comes from Sajwani, whose property development company Damac is planning a 70-storey residential building on Dubai Marina, overlooking the Palm Jumeirah, called Cavalli Tower, which will be furnished with items from Roberto Cavalli’s home division. . Fontana said another tower is planned in Dubai as well as one in Miami.