The best online prescription eyewear retailers


Getting a new pair of glasses usually means a visit to the optometrist for your annual eye exam, followed by a selection from a range of frames in their store. But recently there have been more ways to order our prescription glasses remotely, thanks to an increase in the number of online glasses suppliers.

One of them is Lens & Frame Co., founded by Darren Rosenberg, who felt there was still a niche to be filled by selling eyeglasses and handcrafted eyeglasses online.

“The eyewear retail landscape has changed dramatically in recent years,” Rosenberg told The Manual, nodding to the increase in the number of digital outlets offering quality eyewear, including startups like Costa and Smith Optics.

Although you can now purchase glasses from the comfort of your living room, you will still need to visit your local eye doctor to update your annual prescription. But instead of being limited to your optometrist’s bifocals, these online providers are expanding your selection. To keep you from getting overwhelmed, we’ve handpicked the best digital suppliers and eyewear brands at all price points, so you can start seeing the world in style.

Smith optics

In 1965, orthodontist Bob Smith launched his eponymous eyewear brand and created the first sealed thermal goggles and breathable foam goggles. Since then, Smith has pushed the boundaries of eyewear innovation, designing durable specifications with polarized lenses that make them perfect for outdoor activities.



One of the newcomers to the market, Roka has been in the game for less than a decade. Founded by two former competitive swimmers, the brand is “Founded by Athletes for Athletes,” offering a selection of versatile frames that you can wear to the gym or to work. Buyers can also order four pairs of glasses to try on at home, for up to seven days, before committing to the frame of their choice.

Lens & Frame Co.

Lens & Frame Co.

Despite being the last online eyewear brand on the list, founder Rosenberg has been in the industry since 2001, when he launched Kaenon, a boutique specializing in acetate eyewear. After selling it in 2018, he founded Lens & Frame Co. a year later. Based in Long Beach, Calif., Rosenberg’s latest company sells sophisticated eyewear that are handmade in the state, and because they don’t have a physical retailer, Lens & Frame Co. can sell specs. high end at a lower price. compared to other luxury retailers. The brand also offers free returns and a one-year warranty against scratches on the lenses.



Costa Del Mar (or simply Costa) is a successful sunglasses brand based in Florida. Founded in 1983, the brand has become synonymous with seaside culture. Costa has also worked on several environmental campaigns, including the “Untangled” plastic frames, which have been reused from leftover fishing nets collected in the ocean. In addition to his prescription frames, Costa can also add prescription lenses to his sunglasses. We especially like the brand’s bifocals, which are ideal for those days on the water when you need extra visual clarity for activities like fly tying.


Zenni optical

For nearly two decades, Zenni has been an option for sensible eyeglasses that don’t break the bank, with frames retailing for as little as $ 7. The process is simple: enter your prescription and choose from frames divided by gender, frame shape, and face shape. Zenni even offers virtual models to try on your glasses, to make sure your purchase is right for you.

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