Popular pan-Indian star, Taapsee Pannu is enjoying success not only with his back-to-back successes but also with his signing spree for top brands. The actress has become the favorite when it comes to key mentions.
Taapsee has an impressive list of brand associations in various categories ranging from personal care, fashion, FMCG, cosmetics, healthcare, and more. The actress is the face of over 12 brands and we learn she is in talks with many more. Its popular brands include Vogue Eyewear, Nivea, Horlicks, Noise, Garnier, Dabur, Sugar Cosmetics, etc.
“Taapsee’s girl-next-door appeal undoubtedly makes it a viable option for brands to sign her. She speaks to the masses and appeals to audiences just as strongly in urban cities as it does in 2-way towns and 3 levels.The actress’ authentic self has gained her massive popularity among fans, making her the brand’s preferred choice.Adds source.
With big budget projects like “Shabaash Mithu”, “Blurr”, “Dobaaraa”, “Woh Ladki Hai Kahan?” With tons of projects lined up for his own production house “Outsiders Films”, Taapsee can be said to be one of the most sought after actors and a trusted name as far as Indian consumers are concerned.
Taapsee shares, “I’ve always wanted to recommend products that I use myself or that I can possibly use. Growing up, when I saw actors promoting products and brands, I always wondered if they were using them themselves. So I made sure to keep that in mind when signing trademarks. Most of the brands I’ve signed are the ones I’ve used before they even approached me to become their brand ambassador and now lately with so many new startups I’ve seen the new brands reach out to me that resonate with my ideology in life . ”
“Whether it’s movies or my brands, I want my audience to believe that if I have been associated with it, it will surely be worth their time and money. I will never try to sell anything to my audience which I don’t think I’m a consumer of, so anyone who likes to take charge of their own lives on their own terms can really associate themselves with the films I make or the products I endorse.
Apart from acting, Pannu is also an entrepreneur who runs a wedding planning business and is also a co-founder of feminine hygiene brand LAIQA. Additionally, it also owns the Pune 7 Aces badminton franchise.
Also Read: Taapsee Pannu’s View on Working with Vijay Sethupathi, Take a Look