Sweet Protection is named the Official Year Round Helmet and Goggle Partner of the iconic Jackson Hole Mountain Resort.


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(Trysil, Norway) – The Norwegian industry leader is partnering with the Iconic North American Resort. Norwegian company Sweet Protection, designers of advanced helmets, eyewear and apparel for snow sports, cycling and paddling, recently announced that it has been named an Official All Year Partner for Helmets and Eyewear. Jackson Hole Mountain Resort. The iconic Rocky Mountain resort that served as North America’s premier mountain destination for almost 60 years.

Founded in 1965 and located in Wyoming’s Teton Mountain Range in the Rocky Mountains, Jackson Hole Mountain Resort is widely regarded as one of the best mountain resorts in North America. No other resort or mountain town has had its identity imitated, duplicated and evoked in the world like Jackson Hole Mountain Resort. Jackson Hole is the pinnacle of ski / snowboard and mountain culture in North America.

Jackson Hole Mountain Resort (JHMR) is located in Teton Village, Wyo. 19 kilometers northwest of Jackson Town on Route 390 via Route 22. Jackson Hole Mountain offers 10 square kilometers of boundary land on two mountains, Après Vous and Rendezvous. The iconic resort offers a solid drop of 1,262 meters. Jackson Hole Mountain Resort has averaged 13.5 meters of snowfall per year for the past five years during the season.

– “Innovation and protection are at the heart of JHMR,” says Jess McMillan, senior manager of events and partnerships at Jackson Hole Mountain Resort. “The new partnership with Sweet Protection represents both opportunities as we recognize the potential to collaborate on innovative protection products for staff, resort customers while providing solutions for future innovations on the high mountain proving grounds. from North America.

This announcement marks the first such partnership with a resort for Sweet Protection, the long-standing award-winning Norwegian premium outdoor brand with long roots in the mountain safety industry and a reputation as a leader. in terms of technical innovation. The multi-year partnership covers the fall / winter 2021-22 season and will run until October 2023.

– “On behalf of the Sweet Protection family, I am extremely happy to sign this partnership. North American markets are important to us and this partnership is part of a larger plan for the future. Jackson Hole is one of the largest ski / snowboard resorts in the world, and the combination of ideal weather conditions and the amazing mountain resort staff gives us a tremendous opportunity to test the products we have been developing and perfecting since. years. From Trysil, Norway to Jackson Hole, Wyoming, I am delighted to develop this partnership in the years to come, ”says Atle Enberget, Director of Sales and Marketing for Sweet Protection.

About Sweet Protection

Sweet Protection is based in the small village of Trysil, Norway, and was founded by a tight-knit group of whitewater skiers, cyclists and kayakers, always looking to make the best possible products. “Sweet” combines cutting-edge innovation with the best craftsmanship available to create the most advanced helmets, eyewear and apparel. The multi-award winning team of designers, skilled technicians and the incredible team of athletes have pushed the boundaries of what is possible with functional equipment. The “sweet” team performs very well with extremely high expectations for the products, well beyond industry certifications and standardized testing. Sweet Protection manufactures the equipment they use and stands behind every product they make. No compromise. Their passion is your protection.

For more information on Sweet Protection, visit https://www.sweetprotection.com

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is an iconic, family-friendly, values-driven mountain destination with the goal of enriching the lives of its guests, employees and community through a great high-end mountain, authentic and memorable. experiences that are only found in the Tetons. Jackson Hole offers the best powder snow with 1,262 continuous vertical meters of legendary terrain and 10 square kilometers of the best terrain for beginners, intermediates and experts. Close to the famous Grand Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, Jackson Hole is an exceptional and unique global destination. With an enduring commitment to the surrounding landscape, wildlife and the authentic character of the community, Jackson Hole Mountain Resort strives to live by its values ​​by reducing environmental impact and in doing so manages 100% of its operations on the site. ‘green energy.

For more information on Jackson Hole Mountain Resort, visit https://www.jacksonhole.com/

Media contacts – Meteorite PR | Eric Henderson | [email protected]


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