Show organizers present NOW by Vision Expo

(PRESS RELEASE) ALEXANDRIA, VA – The Vision Council and RX, organizers of Vision Expo, announce NOW by Vision Expo, a new showcase of eyewear trends that will debut at Vision Expo East 2022, taking place March 31-April 3. in New York City, and which spotlight eyewear trends that are shaping the direction of the industry in a dynamic, design-centric space.

Located in The Park, Vision Expo East’s neighborhood for industry icons, ubiquitous brands and high-profile collections, NOW by Vision Expo will showcase several different eyewear selections that embody the industry’s most dynamic trends. For its inaugural launch at Vision Expo East, NOW by Vision Expo will showcase eyewear from companies exhibiting at The Atelier, The Springs, The Park and The Union. An application must be considered for inclusion in NOW by Vision Expo, and final products will be selected by an advisory committee comprised of industry leaders. The intention of the program is to go beyond eyewear at future shows to also showcase products, technology and equipment.

“Ahead of Vision Expo’s highly anticipated return to New York this spring, it’s the perfect time to launch a new show concept dedicated to the industry’s most influential trends,” said Fran Pennella, vice president of Vision. Expo at RX. “Ideally located in the park, NOW by Vision Expo will celebrate the industry’s most exciting designs and innovations in an energetic atmosphere designed to connect, find inspiration and network.”

All exhibitors from The Atelier, The Springs, The Park and The Union are invited to submit one frame per company, optical or sunglasses, that they believe best represents one of this year’s show themes. For its inaugural launch at Vision Expo East 2022, themes on display include:

  • Durability
  • Post-pandemic fashion: striking/larger-than-life pieces
  • Diversity and inclusion through eyewear
  • Craftsmanship + technology and innovations through the details

Vision Expo’s NOW by Vision Expo project was conceptualized by Nico Roseillier, Creative Director of Europa / State Optical Co. / American Optical, in partnership with members of the NOW by Vision Expo Advisory Board, including:

  • Karen Giberson, President and Chief Executive Officer (CEO), Accessories Council
  • Julie Chi, Director of Product Development and Sourcing, Peepers by PeeperSpecs
  • Jamal Robinson, Co-Founder and CEO, CEV Collection
  • James Spina, 20/20 Mag Editor, Jobson Publishing

How to participate


Companies exhibiting at The Atelier, The Springs, The Park or The Union can participate in NOW by Vision Expo for free. Interested exhibitors are invited to submit the company name, brand name, collection name, product name, booth number, contact details and theme relevant to their product submission here before Friday, February 25.

Vision Expo East 2022 will take place at the Jacob Javits Center in New York City from March 31 through April 3, 2022. The show’s educational program, as well as[email protected]The Expo will open on Thursday March 31st and the exhibit hall will open on Friday April 1st. To register click here.