(PRESS RELEASE) ALEXANDRIA, VA — Vision Expo organizers The , The Vision Council and RX announce the winner of Vision Expo Global Talent Search, backed by eyewear designers from the Council of Fashion Designers of America (edCFDA). Port Tanger is the recipient of the award, which aims to identify and support emerging designers and promote their talent to the visionary community. The competition was first launched in 2020 and rewarded Morganne Leigh, founder of Tyche + Iset Eyewear, and Judge Khanna, creative director and co-founder of SpiltMilk.
“The seven edCFDA designers and judges have come together and are collectively proud to announce that independent eyewear brand Port Tanger has won the 2022 Global Vision Expo Talent Search Award,” said Christian Roth, one of the seven eyewear designers from the edCFDA who judged the competition. “This year’s award has a very special meaning for us. Despite the uncertainty and challenges of the past two years, this skillful design team had the courage and resources to pursue their dreams while navigating the pandemic with creativity and brilliance.
Inspired by the Moroccan city of Tangier, Port Tanger is a luxury eyewear brand that embodies and celebrates the city’s DNA and vibrant lifestyle. The name “Port Tanger” is a nod to how the city of Tangier serves as both a gateway to Africa and a gateway to Europe. Port Tanger executives celebrate the international culture and Mediterranean vibrancy of Tangier through evocative designs, superior quality and luxurious style. The eyewear brand is currently offered by 43 retailers worldwide, including Assembly New York, Atelier Mira, Kith, Mira, Selima Optique and Ssense, among others.
“I come from a production background and fell in love with eyewear in my early twenties and started collecting before bringing a few ideas to life,” said Bilal Fellah, one of the owners and designers. from Port Tangier. “We’re a team of four, but we can’t take all the credit. We work with many different talents and Port Tanger is a real collective. It was only with the help of my business partner that I was able to create what Port Tanger is today. Our goal is to embrace our culture and heritage through our eyewear. We are thrilled to receive this award and to pursue our vision.
Port Tanger will be showcased to the eyewear community at Vision Expo East 2022 during a celebratory event hosted by edCFDA and show organizers. The event will take place on Saturday, April 2, 2022 at 5 p.m. at The Atelier, Vision Expo’s new neighborhood for brands with a unique and clean culture and a respected position in the industry. Port Tanger will also receive a free booth at Vision Expo East 2022 in The Springs, Vision Expo’s neighborhood dedicated to emerging designers.
New to the competition, the winner of the Global Talent Search will also receive free placement in multiple online marketplaces, including Vision Expo’s ShopVISION platform, the global B2B digital sourcing platform for the eye care community.
To be eligible, designers had to have businesses established after January 1, 2018, with annual sales of one million or less, as well as press and social media support.
The winners were selected by a jury of seven edCFDA eyewear designers. The judges included:
- Christian Roth, designer and co-founder of Christian Roth Eyewear and Optical Affairs
- Jeff Press, Creative Director at Morgenthal Frederics
- Gai Gherardi, co-founder and co-designer of Eyeworks
- Patty Perreira, co-founder of Barton Perreira
- Selima Salaun, owner of Selima Optique
- Shane Baum, President of Baumvision, Founder and Designer of Leisure Society
- Blake Kuwahara, Founder and Creative Director of FOCUS GROUP WEST
For more information on Vision Expo’s Global Talent Search, click here.
Vision Expo East 2022 will take place at the Jacob Javits Center in New York City from March 31 through April 3, 2022. The show’s educational program, as well as[email protected]will open on Thursday, March 31 and the showroom will open on Friday, April 1. To register click here.
For more information on Vision Expo, visit visionexpo.com and follow Vision Expo’s social media channels, Facebook, Instagram, Twitter and LinkedIn.