It’s the season for glamorous Christmas commercials and Saint International’s first model, Tami Williams.
She brings her very special brand of Jamaican flavor to the new winter vacation multimedia campaign from American luxury fashion design house Kate Spade.
Photographed in The Big Apple by highly regarded industry photographer Sean Thomas, Williams co-starred alongside her model counterpart Ariel Nicholson in the Fabulous ad campaign.
Williams wears the Kate Spade two-tone floral taxi dress and Smile shoulder bag for the brand’s vacation campaign. (Photos: via Saint International)
Williams and Nicholson weren’t the only stars on the set. The campaign also showcases Kate Spade’s wardrobe staples that range from a floral jacquard print tote and ‘smile Velvet’ crossbody bags to two-tone floral maxi dresses and the ‘just rosy’ dress. With a tied waist.
“I absolutely loved working with Kate Spade’s team,” the New York-based model shared with Looped lifestyle.
“Christmas is one of my favorite times of the year, and although we filmed well in advance, getting into the spirit of the holiday season was a lot of fun. I channeled wonderful Christmas memories of time spent with my mom, Carlene, sisters and family, and it was very helpful in capturing the mood, ”Williams exclaimed.
In addition to photographer Sean Thomas, the production team on set included stylist Jessica Diehl, makeup artist Ingeborg and hairstylist Braydon Nelson.
Williams previously collaborated with the brand for the Spring / Summer 2021 lookbook, which was officially released earlier this year.
The brand was founded in 1993 by the late graduate journalist-turned-fashion designer Kate Spade and her architect husband Andy.
While their business initially only sold handbags, it expanded to include stationery, shoes, cosmetics, perfumes, raincoats, sleepwear and eyewear.
Arguably Jamaica’s most successful model, the now 23-year-old Williams – discovered by SAINT CEO Deiwght Peters as a teenager – has enjoyed an international fashion career with unparalleled dizzying heights that have left her behind. have seen it as an advertising face for the biggest names in the industry from Balmain to Chanel, Dolce & Gabbana and Valentino.
In the past year alone, Williams’ steadily growing client list includes Ralph Lauren’s Spring 2021 ad campaign directed by Lachlan Bailey; the fall 2021 advertising campaign / lookbook for the US store chain Bloomingdales photographed by Yulia Gorbachenko; J Crew’s summer 2021 lookbook, as well as multimedia campaigns for Tiffany’s, Cole Haan and Maybelline, the latter for which she is the beauty brand ambassador.