Q&A: Tom Brady on Watches, Personal Style and Beating the Patriots

Whether you love him, hate him, or just want him to retire so that someone else has a chance at winning the Super Bowl, the husband of football player Gisele Bündchen is undeniably a winner.

Seven-time Super Bowl winner and currently favorite to repeat as champion in February with the Tampa Bay Buccaneers, Tom Brady, 44, is the favorite to win his fourth NFL MVP award after this season.

If none of those things come to fruition, Brady can take comfort in munching on a Subway sandwich in a Tesla rented from Hertz, followed by a workout with his TB12 resistance bands. Or maybe putting on a pair of sunglasses Christophe Cloos, the No. 12 Danish eyewear company recently added to its list of sponsors.

Below, we chat with Brady about this partnership, the influences behind his distinctively elegant sense of personal style, and what clothes go best with a Super Bowl ring.

InsideHook: Your Combine photo seems to be circulating every year at the time of the draft. How has your look changed since then and how has marriage to Gisèle affected your style?

Tom Brady: All right, hang in there. Let’s be clear about something here… I didn’t choose the clothes in this Combine photo. Do you really think this is my favorite piece of equipment? All kidding aside, I really didn’t think much about fashion at this age. I think that’s something that naturally interests me as I’ve been exposed to more of the fashion industry over the years. It’s funny, Gisèle always says that I like clothes more than she does. She has such a great taste and an amazing eye for fashion in general, so of course she had an impact on my style and fashion sense in general.

Is there a former or current teammate whose style you’ve tried to emulate or stayed away from?

This is an excellent question. I definitely wouldn’t say I stay away from anyone’s style – you have to do yourself! I love to see how the guys express themselves on travel days and enter the stadium. That boost of confidence that you get from feeling good is a real thing.

So, do you adhere to the “Look good, feel good, play well” philosophy?

Absoutely. The right outfit can really boost your self-confidence. But I think more important than anything is to have confidence in whatever you choose to wear. I dress for the occasion and love to experiment with clothing off the field. In general, the classic look is the look I always go for. I try to look as cool as possible, but I’m the oldest in the locker room, so I can’t risk becoming a meme or something on social media.

By beating the Patriots, you joined Peyton Manning, Drew Brees and Brett Favre as the fourth NFL quarterback in history to win against each team. Was this achievement important to you?

They are great quarterbacks and guys that I admire and truly respect. I think the key word there is “win”. Winning is an accomplishment that is important to me. And in the end, I wouldn’t be able to accomplish all of this without the team. Football is a team sport and at this point in my career seeing my teammates succeed and achieve their goals is the most important thing for me and brings me the most joy.

What’s the best way to choose something to match with a Super Bowl ring? And seven?

To be fair, the rings are lying around somewhere in a safe. They are too heavy to be worn anywhere. For accessories I just go with a nice pair of sunglasses and a quality watch, honestly I spend more time choosing those two things than the rest of my outfit. The Cloos x Brady Pacifica is a pair of two-tone sunglasses with steel reinforcement and golden temples. I wore them when we visited the White House. For a watch, the IWC Timezoner Spitfire is usually what I wear on game day.

Do you have a process for choosing which brands to align with? And why did you choose Cloos?

For any partnership I enter into, there has to be a genuine connection to the brand and its leadership. Cloos CEO Julius Langkilde has a tremendous entrepreneurial spirit and the partnership with an emerging brand allowed for more creative input throughout the design process. My line with Christopher Cloos perfectly reflects what I love: design, fashion, health and well-being. Blue light lenses have been a game-changer for me considering how many hours I spend watching movies and reading emails on my phone or iPad. It really adds up. Beyond all of this, the most important selling point when I spoke to Julius about our partnership was our shared commitment to the environment. I wanted to find a way to make the glasses more durable. One year after its launch, not only the Cloos x Brady line Made from biodegradable materials, Christopher Cloos is committed to making all of the products in their entire portfolio with the same materials and they have achieved that goal. This incredible transformation is something that happened very quickly, and we are so proud of it.



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