Brand: ASPENX x Prada Linea Rossa
Price: $ 1,970 – $ 5,400
To buy: Prada website
Editor’s Notes: From Prada on Ice to the FW21 Linea Rossa collection, Prada basically owned ski clothing this winter. As a sort of victory tower, the Italian company released a brief capsule in partnership with luxury retailer Aspen ASPENX.
With brands as diverse as KITH and Gucci targeting the resort, now is a good time to be a wealthy skier. Prada’s ASPENX collection sweetens the deal, exclusively available online or at a dedicated ASPENX shop-in-shop.
Featuring an illustrative version of the Linea Rossa Red Line logo provided by Aspen artist Paula Crown, the capsule remains in line with previous Linea Rosso offerings by offering both environmentally friendly textiles and high performance features.
For example, Prada ASPENX recycled nylon outerwear is lined with Extreme-Tex, a unique multi-layered membrane designed by Prada that is said to be both waterproof and low-carbon.
Inside, Graphene the padding distributes body heat throughout the garment to regulate the wearer’s temperature.
It’s all part of Prada’s big push to take a bite out of the luxury adventure clothing market. As evidenced by the Prada Outdoor collections launched earlier this year, the Italian company takes gorpcore seriously.
So while Prada ski gear is priced on par with its other luxury outerwear, it is designed to perform as well as any technical garment made by a more conventional ski equipment company. .
Of course, this wouldn’t be a collection of seasonal sportswear without the required hardware: Prada has correctly released glasses designed by Oakley, snowboards, and even Skis so you can slalom in style.