Porsche Design celebrates its 50th anniversary

Celebrate 50 years of Porsche Design with commemorative 911s and watches.

The Porsche Design division is responsible for integrating the luxury aspects of the Porsche brand into a series of apparel, footwear and accessory collections. Starting the luxury lifestyle division in 1972, Professor Ferdinand Alexander Porsche designed the legendary Chronograph 1 to represent the styling of the historic Porsche 911 S 2.4 Targa. Porsche Design is proud to celebrate its 50th anniversary with two iconic vehicles and a sports-inspired luxury watch.


The heart and soul of the 50th anniversary takes the form of a 1972 911 S 2.4 Targa, an original chassis that underwent 2 years of restoration at Porsche Classic in preparation for the milestone event. In homage to Ferdinand Alexander Porsche, this one-of-a-kind vehicle sports the same colors as the mythical Chronograph I watch he designed in 1972, with black dominating both outside and inside.

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For Porsche enthusiasts and watch collectors, Porsche Design also presents the all-new Chronograph 1 – 1972 Limited Edition with a historic look and feel. This special edition commemorates the humble beginnings of Porsche Design watches and their ability to push the boundaries of modern watch design. Limited Capsule Collections in the fashion, footwear and sportswear, luggage and accessories ranges, as well as special eyewear collections, are also included in the anniversary festivities.

The newest addition to the Porsche fleet is the 911 Edition 50Y Porsche Design, which features design features that reflect the style of FA Porsche. The special edition is based on the Porsche 911 Targa 4 GTS model and is produced in a limited run of 750 cars. The 911 Anniversary is expected to hit the European market in April with a list price of 185,606 euros. In addition to the 911 Edition 50Y Porsche Design, customers can also purchase a special version of the legendary new Porsche Design Chronograph 1. The celebration of Porsche Design’s 50th anniversary highlights all aspects of the brand, as well as its desire to offer a luxury experience to all. enjoy. Shop all current Porsche Design collections by clicking the link below. Check back in duPont REGISTRY Daily for more Porsche luxury equipment news.

Source: Porsche