Planet Fitness adds 3.3 million teens

A Planet Fitness program that allowed teenagers to train for free at company gyms during the summer attracted 3.3 million participants.

The number of teens signing up for the High School Summer Pass was three times higher than in the pre-pandemic year of 2019 – the last time the company offered the program – Planet Fitness CEO Chris Rondeau said in a Tuesday, Aug. 9, press release announcing the company’s second quarter results.

“Almost [15%] of all school-aged teenagers in the United States are either enrolled in the program or are paying members of Planet Fitness,” Rondeau said in the release. “We pride ourselves on helping them establish healthy habits that they can build on for the future.

The High School Summer Pass started in mid-May and will run until the end of August. It aims to help teens regain good physical and mental health after the negative effects of the pandemic, Planet Fitness said in a May 2 statement. Press release announcing the launch of the program.

Overall, among all of its customers, Planet Fitness said it added 300,000 net new members in the quarter ended June 30, bringing the total to 16.5 million.

The company expects that even as consumers become more cost-conscious, they will continue to prioritize health and wellness, Rondeau said in the press release.

“Our affordable, high-quality fitness experience resonates more than ever as Americans seek value and feel the rising costs of everyday items like food and gas,” Rondeau said.

PYMNTS reported in May that inflation is causing consumers to reconsider the cost of expenses such as subscriptions.

Read more: Today in the data: As inflation rises, subscriptions fall

For example, at the time, Peloton reported that the rate of growth of its new subscribers had halved.

Across all subscription product and service categories, 22% of non-subscribers cited cost as a reason for not subscribing to a service in March, compared to just 2% who said the same in October 2021.

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NEW PYMNTS SURVEY FINDS 3 IN 4 CONSUMERS HAVING HIGH DEMAND FOR SUPER APPS

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