Option Designs entrusts the creative and digital mandate of CFS Vision

Creative agency Option Designs has taken over creative and digital responsibilities from CFS Vision, a chain of optical stores from the Center for Sight Group of Eye Hospitals, backed by Mahindra Partners. CFS Vision is an eye care and eyewear expert with over 50 stores in 13 states in over 30 cities. “Option Design will be instrumental in the process of building the modern space that exists today in the digital world. We are excited about the prospect of achieving our goals as a team while maintaining our connection with our audience,” said Sunil Kakkar, CEO of CFS Vision.

Option Designs will be able to align with the goals CFS Visions has set for itself to become the eyewear and eye care provider for everyone, from the young to the elderly, using cutting-edge technology, teleconsultation and services at their doorstep, according to an official statement. “CFS Vision will be positioned to become the first name that comes to everyone’s mind when they think of eye care and eyewear for people of all ages with the help of Option Designs,” he said. added.

“We really look forward to working with CFS Vision, and one of our goals for our collaboration is to develop creative digital brand strategies for the business that will leverage all of our creative and digital capabilities to forge stronger ties with CFS Vision’s client base and more effective communication,” said Rahul Gandhi, co-founder of Option Designs.

CFS Vision, which aims to create 500 outlets by 2027, will also start manufacturing frames and lenses under the Make in India initiative in the coming years.

“CFS Vision is a tremendous boost for our team. With our help, they will be able to establish themselves more firmly in the optometry industry in India,” added Anurag Mehta, co-founder of Option Designs.

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