Onsite New Concept Store and Brand Incubator Holds Grand Opening Event in the West Village

On Tuesday, April 26, 2022, new concept store and brand incubator, At The Venue, held an intimate grand opening event at its new location just thirty minutes from Harlem in NoLita, NYC.

The space not only provides a retail experience for consumers, but also collaborative office space for retailers and event space for all!

Guests were able to shop participating brands, sample bites from Beatnic and sip refreshments from FunWine.

The place

A concept born in Taiwan by CEO and owner Fanny Kong, At The Venue, located at 260 Mott Street, New York, is a multi-brand retail store, coworking space and open event space in the heart of Nolita that officially opened the week of April 25, 2022.

Fantastically versatile, At The Venue will allow participating brands to showcase their creations while providing open collaboration opportunities and support for tasks such as crafting and networking.



For residents, the benefits of a full experience include the ability to sell their wares, an exclusive co-working space, the ability to host private events including sample/trunk shows, cocktail parties, fashion shows, interview panels, photo shoots and themed parties plus, plus a workshop and fabrication services.

Following a successful pop-up store in the West Village last year, industry veteran Fanny Kong made the decision to open At The Venue permanently here in the United States.

The 1,000 square foot space will be the first of its kind in New York. Kong notes, “After seeing the positive reception for the brand here in the US, and especially in New York, we decided to go for something a little more permanent. There are so many brands eager to get started and many consumers excited to buy them. We connect the dots and help these emerging brands introduce themselves to the right buyers for their success. »

Brand’s will join At The Venue on an ongoing basis but will still specialize in knitwear with a sustainable look.

Current brands include the brands below and range in price from $100 to $500.

  • Instead of meeting, the eponymous space brand, offers pieces made by in-house designers in Taiwan. They use scraps and trimmings to create one-of-a-kind, upcycled pieces like sweaters, dresses, and skirts.
  • fully fashioned presents timeless pieces with a modern twist, a touch of classics. Their clothes are designed to meet the daily and night-time needs of modern women, from work to evenings.
  • Save as showcases the freedom to find oneself without any inhibitions. Organizing their eccentric inspirations and creativities themselves, they are at the forefront of self-expression and self-actualization.
  • Tai&MOMO is aimed at children from 2 to 4 years old whose parents would like to dress their children following the trends of adult fashion. Designed for cool, fun moms and dads who love a matching “mini me” moment.
  • Emily Georges is carefully designed to give the functionality and style that motherhood deserves. From pre-bump to postpartum, their silhouettes flatter your changing figure.
  • CROC is a menswear brand that observes and celebrates the contemporary male experience – the sense of being masculine, feminine and everything in between.
  • The no. 2 is an award-winning eyewear brand that solves the everyday discomforts and inconveniences of eyewear through “human” and “Less Is More” design.
  • Nail Reform makes getting professional nails more accessible and affordable by offering a salon-quality press-on system that lets you easily change your look in minutes.
  • beauty of the heart (pronounced “Hearted”), is a clean beauty brand dedicated to empowering people to have high-quality makeup with natural, wholesome ingredients. Heartd products are formulated to hydrate while providing a fun variety of beautiful colors.
  • baby bookworm created Basil the Bookworm Teether – an original patent-pending design that mimics hardback books to inspire a love of reading and soothe sore gums.

Related: HW Pick: Join National Parents Day at Herald Square in New York

Rooted in innovation, At The Venue is a haven for brands looking to break into the industry.

With a fully traceable production process and a commitment to unleashing the imagination of their designers.

We encourage them to design and produce their garments in-house, with the option of using one of the three At The Venue workshops available, the Garment District in New York, Taiwan or Southern China.

At The Venue is committed to sustainable production practices and ensures that the brands they collaborate with feel the same.

Their fabrics are woven in CO2 neutral facilities, their yarns are fully traceable and their commitment to zero waste packaging means orders are shipped in fully compostable material.

In a dynamic and immersive experience, customers will be treated to sparkling water, champagne, coffee and more while shopping.

At The Venue will operate from 11:00 a.m. to 7:00 p.m. Monday through Saturday and 12:00 p.m. to 6:00 p.m. on Sunday.

On site, 260 Mott Street, New York, (646) 476 5046, [email protected], https://atthevenue.co/

Photo credit: 1-8) Photos. by Ilya Savenok.


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