OnePlus to push film camera technology further in 2022, IT News, ET CIO

New Delhi: As smartphone cameras become more and more advanced for professional level videographers, Oneplus said on Friday that pushing its camera capabilities with cutting-edge innovations to provide users with superior image quality will remain a key goal in 2022.

The leading smartphone brand, which forged a strategic partnership with legendary professional camera maker Hasselblad earlier this year, said that with the creation of the ‘Shot on OnePlus’ platform, the company is continually encouraging its community to share his incredible work around the camera.

“In 2021 and beyond, OnePlus will focus strongly on improving camera performance through investments and strategic partnerships that improve the imaging experience for users,” Hsiaohua Cheng, head of imagery at OnePlus, told IANS.

In 2020, OnePlus collaborated with VICE Media on a documentary titled “United by Hope,” featuring the authentic stories of 12 people from different walks of life.

The short film was shot on OnePlus 8 5G as well as the OnePlus 6T device.

Earlier this year, the company collaborated with Hasselblad for the OnePlus 9 series to provide users with a superior camera experience with the world’s first “Hasselblad Camera for Mobile”.

Vikramaditya Motwane’s latest feature film shot in collaboration with Andolan Production, titled ‘2024’, aims to bring the prowess of the OnePlus 9 series camera capabilities to life while highlighting its easy-to-use nature for a community of ‘diverse users,’ Cheng mentioned.

The 60-minute action thriller has already been released on Disney + Hotstar this week.

Cheng said the three-year partnership with Hasselblad and the additional investment of $ 150 million in camera development is a testament to: our commitment to making breakthroughs in providing world-class imaging experiences.

“The partnership will take place in several stages, starting with areas such as color tuning and sensor calibration, and then expanding to include additional hardware collaboration to improve the lens standard and optics, which we will see in the future flagship of OnePlus. devices“, Cheng informed.

According to Navnit Nakra, OnePlus India CEO and Head of OnePlus India Region, with the film ‘2024’ shot entirely on the flagship OnePlus 9 Pro 5G, “we are delighted to showcase the exceptional camera quality of our flagship devices which delivers more accurate colors. and superior image quality to users “.

“We hope this will also inspire our community to push their own creative boundaries,” he added.