Ray-Ban launches the world’s very first token non-fungible (NFT) eyeglasses, and they were created in collaboration with German artist Oliver Latta, also known as Extraweg.
Ray-Ban’s iconic Aviator glasses were featured on the NFT, and UK Fashion reported that the eyewear company was auctioning the item through the NFT marketplace, OpenSea. Fans and collectors alike need to act quickly as the charity auction will only run until Sunday, October 31.
It has been shared that the first Ray-Ban NFT the release is for a good cause as the proceeds of the sale will be transferred to the charity group Italian Art Trust. The eyewear company has taken another step forward for its token non-fungible eyewear, as it is also Ray-Ban’s first virtual product that will take fans to the metaverse world.
“I am honored to be working with Ray-Ban, makers of the world’s most iconic sunglasses, to create their very first NFT,” said Latta of his participation in the creation of Ray-Ban’s first NFT. “I am passionate about working for aesthetic and timeless value in everything I design and like Ray-Ban aviators, I want to create designs that live on forever with endless style.”
The finished product shows Latta’s signature design which shows ambiguous and uncomfortable vibrations. He is best known for his 3D motion designs and this is reflected in the new Ray-Ban NFT. At the same time, the vibe of nonconformity and brand attitude has also been captured and can be felt in the digital art asset.
Interested collectors and fans can join the charity auction by simply registering on Ray-Ban’s dedicated site for its NFT and on OpenSea. Those who successfully purchase the Aviator NFT glasses will receive certificates of authenticity of the blockchain-based digital artwork.
Buyers can keep this asset in their crypto wallets and will remain valuable, especially when the value of cryptocurrencies explodes these days. Finally, Ray-Ban is the latest brand in the fashion world to launch its non-fungible token and since the door was opened the eyewear brand is expected to release more NFTs in the future.