Neso Brands also announces that Bjorn Bergstrom joined the founding team as CEO. Bjorn Bergstrom has extensive experience in consumer scale-ups, venture capital and management consulting.
Neso Brands is a Singaporeglobal eyewear company founded in 2022 to enable the most promising direct-to-consumer (DTC) brands around the world to become brands of the future. Until now, eyewear has been a very traditional industry with large incumbents, but it is now ripe for a technology-enabled global transformation. With the general adoption of e-commerce soaring and technologies such as AR and AI maturing, now is the time for nimble eyewear brands to capitalize on these trends and capture market share. Neso Brands host these brands and enable faster global deployment by giving brands access to shared resources; in particular technology, supply chain, distribution, capital and best practices.
To run this business, Neso Brands named Bjorn Bergstrom as founding CEO. Mr. Bergstrom is an experienced investor and DTC operator, having most recently served as Chief Growth Officer and Acting Chief Product and Technology Officer for global fashion brand NA-KD. Based on Sweden and launched in 2016, NA-KD has expanded to over 100 markets and achieved net sales of over $200 million in just five years. Bergstrom’s experience prior to that includes work as a venture capitalist focusing on early-stage growth startups, management consulting as well as operational roles in consumer startups.
Bjorn BergstromCEO of Neso Brandscomments:
“Today there is a perfect storm in the eyewear industry that is making it ripe for disruption. Consumers have increasingly high demands on customer experience, brand image and choice, but incumbents have been unable to keep up. By investing in the industry’s most promising new brands and leveraging centralized resources across technology, manufacturing and distribution, Neso Brands will be in a unique position to evolve the eyewear brands of the future. I look forward to leading the company on this journey and working closely with our investors and partners.”
Peyush BansalCEO of Lenskart, comments:
“Thanks to this investment in Neso Brands, we want to accelerate our mission to transform the way people see and experience the world. Consumers want better and better every day and although people’s quality of life has been improved through all other lifestyle products such as shoes, clothes and apparel, eyewear products are the same, without innovation, just more expensive. We firmly believe that the eyewear brands of today will not be the brands of tomorrow. And Neso is our initiative to partner with founders around the world to help create the eyewear brands of the future.”
ON NESO BRANDS
Founded in 2022, Neso Brands is a next-generation company in the eyewear industry that will invest in and house the consumer brands of tomorrow. By leveraging common resources across analytics, technology, supply chain and distribution, a network effect within the group is created by each new brand that joins. Based on Singapore, Neso Brands has a global reach and is passionate about improving the eyewear customer experience for millions of people around the world by partnering with the best entrepreneurs in the industry.
Founded in 2010, Lenskart is from Asia largest omnichannel retailer and manufacturer of high-end, contemporary eyewear. With a unique click-and-mortar business, Lenskart is transforming the eyewear industry by offering disruptive services like home vision testing and testing, 3D try-on and automated lens fitting. The company aims to provide every consumer with access to high-quality eyewear by cutting out the middleman, using advanced robotic technology and incorporating world-class designs into its products.
Lenskart serves over 10 million customers with a presence in 235 Indian cities and Singapore through a network of more than 1000 omnichannel stores, and has now entered the Middle East and US markets.
SOURCE Lenskart Solutions Private Limited