MYKITA Leads the Industry with First Full Pivot to Sustainable Acetate

BERLIN, March 31, 2022 /PRNewswire/ — MYKITA and Eastman are joining forces to accelerate the transition to sustainable materials in the eyewear industry. Starting today, leading independent eyewear brand MYKITA will source exclusively from sustainable acetate Renew, produced by Eastman’s innovative molecular recycling technology. The decision marks an important step for both partners in their ongoing strategies to continuously reduce their environmental impact.

(PRNewsfoto/Eastman)

“Partnering with Eastman and the quality of Acetate Renew is really exciting for us as an independent brand and progressive manufacturer, allowing us to move forward and completely transition our acetate to this innovative sustainable option,” says the founder and creative director of MYKITA. Moritz Kruger. “We are proud to show that it is possible and to lead by example in the industry, as well as to inspire other brands to follow suit.”

Debut at the LOFT 2022 Eyewear Show at new York, the new MYKITA ACETATE collection will be made with Acetate Renew. For the customer, the change will be seamless: indistinguishable from conventional acetate in both appearance and performance, Eastman Acetate Renew1 is made from 60% sustainably sourced wood pulp2 and 40% certified recycled content3 made using Eastman’s pioneering molecular recycling technology that breaks down plastic waste into building blocks to create new materials. By replacing traditional fossil resources with hard-to-recycle plastics, such as carpets, textiles or even waste from the eyewear industry, molecular recycling diverts plastic waste from landfills and incinerators or waste into the ocean. Ultimately, Acetate Renew reduces harmful greenhouse gases by up to 50% compared to the traditional manufacturing process.

“MYKITA is known for being bold, and they’re demonstrating that once again with their commitment to rapidly improving the durability of their eyewear,” said Glenn Goldman, Eastman’s commercial director for specialty plastics. “We are proud that MYKITA has decided to completely switch their acetate to Eastman Acetate Renew. They show that it is possible to make a rapid and complete change with a sustainable offer for every frame starting today.”

Eastman is actively working on solutions, including the take-back program that recycles waste from the eyewear industry into new sustainable materials, such as Acetate Renew. MYKITA will be one of the first to join the program once it is fully operational in Europe to create true circularity in eyewear.

This first commercial collaboration between Eastman and MYKITA is a positive development for sustainability within the eyewear industry, demonstrating the tangible solutions and potential of circular technology. Other sustainable development projects of both parties are in preparation.

ABOUT MYKITA

Founded in 2003, MYKITA takes an independent approach to eyewear design and production, uniting all departments under one roof to form the modern manufactory. At the MYKITA HAUS in Berlin, the team sees the product at every stage, from design to workshop. MYKITA’s unmistakable aesthetic demonstrates integrity to materials and construction, as well as the individual artistry of artisans. Led by Founder and Creative Director Moritz Kruger, MYKITA is committed to a strategy of responsibility encompassing environmental and social aspects to reduce the footprint of its products and its entire operation. In addition to its own stores in cities around the world, including Los Angeles, new York, Berlin and TokyoMYKITA is available in selected optical and fashion stores in over 80 countries.

ABOUT EASTMAN

Founded in 1920, Eastman is a global specialty materials company that manufactures a wide range of products found in the items people use every day. With the goal of improving the quality of life in material ways, Eastman works with its customers to provide innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model leverages world-class technology platforms, deep customer engagement and differentiated application development to strengthen its leadership positions in attractive end-uses such as transport, building and construction, and consumables. As an inclusive and globally diverse company, Eastman employs approximately 14,000 people worldwide and serves customers in more than 100 countries. The company achieved in 2021 a turnover of approximately $10.5 billion and has its headquarters at Kingsport, TNFor more information on Eastman’s sustainability journey, visit eastman.eco

1

The final acetate sheets used to make MYKITA frames consist of 70% Renew acetate flakes and 30% additives, such as stabilizer, plasticizer and pigments necessary for the elastic and visual properties of the material.

2

Eastman holds both FSC® (Forest Stewardship Council) and PEFC™ (Program for the Endorsement of Forest Certification) Chain of Custody certifications, which trace the journey of forest products through the supply chain.

3

Recycled content achieved through the allocation of ISCC certified recycled plastic using a mass balance method.

Contact:

Mykita media contact:
[email protected]
www.mykita.com/press

Eastman Media Contact:
Jacob Teetzmann
tombras
[email protected]
423.494.3673

MYKITA is leading the industry with the first complete pivot to sustainable acetate, Acetate Renew, produced by Eastman's innovative molecular recycling technology.

MYKITA is leading the industry with the first complete pivot to sustainable acetate, Acetate Renew, produced by Eastman’s innovative molecular recycling technology.

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SOURCEEastman