If you know too well the glasses of big brands, what would you say to give a chance to independent brands which present a more demanding work, both from an aesthetic point of view and for the commitment it carries to the quality of its parts and the valuation of the craftsmen involved in the manufacture.
Everyone knows that the Germans like the rules, the organization and that they are serious. Germany produces products that are almost always trustworthy. Founded in Berlin in 2003, a German city famous for its history and art, MYKITA is an eyewear manufacturer known internationally for its prescription frames and hand-assembled sunglasses.
The design of the MYKITA product is simple – seeing how something is built has become the most recognizable feature of MYKITA frames. Unlike these big brands, MYKITA does not have a visible logo on their products. They push back visible logos and conventional luxury codes in the background and instead focus on details. An example is the latest collection that collaborated with Masion Margiela, the designer carves the initials of these two brands -M on the nose bridge.
The MYKITA Spring / Summer 2019 collection presents a range of products that showcases the innovative, bold and graphic style of the brand alone. The MYKITA STUDIO series features a 90s hip-hop aesthetic and MYKITA MYLON features unique 3D printed browser designs.
Now the brand is available at PUYI Optical Hong Kong.
Jacques Marie Mage
Jacques Marie Mage (JMM) is an eyewear brand which, although it is only four years old, combines style, tradition and exclusivity like few others. Founded in Los Angeles, California, where the past is of relative importance, but where the sun shines, JMM’s target is a discerning customer who knows exactly what he wants.
The quality is based on the use of excellent materials – acetate and metal temple tips, such as titanium, horn and wood. Thanks to JÃ©rÃ´me’s accumulated experience and know-how, the materials are processed by the best craftsmen in the field, in Japan and Italy, who give Jacques Marie Mage pieces details and finishes of unusual know-how. .
JMM currently has three collections. Circa includes the most classic pieces inspired in large part by the huge collection of frames that Jerome has amassed over the years which features a lot of acetate, combined with temple tips in titanium, gold or bronze, or just plain made of titanium, like the case of the HS Thompson aviators. Vanguard, as its name suggests, brings together the most daring projects where materials mingle with daring shapes. Finally, the optic presents parts more suitable for daily wear.
Thanks to the K-Pop phenomenon, Gentle Monster (GM) is nothing new to Asian fans. GM’s products still appear in famous dramas and in the everyday looks of Korean artists. The price range is around $ 180-300 which is quite reasonable for a pair of glasses from a popular brand with a stylish design.
Signature collections such as SALT S1, SLOW SLOWLY and TILL DAWN are very easy to wear and combine with everyday outfits.
In recent years, the brand’s designs have become more and more daring and daring, which is good for fashion shoots.
The founder also pays great attention to offline stores. Anyone who’s ever visited a Gentle Monster store knows that it’s not just any eyewear store. In fact, it’s a multisensory experience, with displays designed to look like exhibits. Its products are displayed as museum pieces in an âimmersive and experiential offline shopping experienceâ. Even if you don’t buy the products, you will also have a great time in the store and the unforgettable experience will remind you of the artistic style of the brand in your mind. I think that’s the goal the brand wants to achieve.
* Editor-in-chief of Essential Macau