Eco-responsible eyewear brand MONC celebrates the rocky landscapes of the Italian Dolomites with biodegradable and recovered materials in its new London boutique on Chiltern Street.
The MONC Marylebone boutique is designed by London studio Nina + Co. It features wavy and ribbed surfaces, sculpted shapes, stone textures and peach hues, referencing the chiseled mountain peaks and polished stone of northern Italy, where MONC products are made.
“Like eyewear at MONC, we considered the life cycle of everything we brought into the empty space,” says founder Nina Woodcroft. “The main materials are either bio-based or recycled and the whole store is designed to be taken apart, so everything can be easily reused in a new space or reused and recycled later.”
In her London boutique, compostable cornstarch foam stretches across her ceiling like ribbons of ice cream across Viennetta and cushions minimalist wall shelves. It has furniture made from mycelium mixed with hemp shiv sourced from Yorkshire, mimicking natural stone. Three ribbed concrete cores, salvaged by Nina from a local construction site, form striking showcases.
A large slab of apricot recycled plastic by Swansea-based Smile forms a self-contained anchor unit. This is placed over a non-toxic clay paint background and an existing plywood floor. There’s also a corrugated panel made from a hemp composite, vintage lighting and accents of MONC’s main material, bio acetate – a biodegradable, petroleum-free plastic.
MONC’s Chiltern Street store is designed to be a temporary and flexible space that ranges from daytime shopping to evening event hosting. East London makers EJ Ryder have created its largest pieces using only mechanical fasteners rather than glue, so they can easily be unbolted and pulled apart for recycling.
MONC – 21 Chiltern Street, London, W1U 7PH