Helmet manufacturer Kask and eyewear brand Koo have announced the opening of their first-ever concept store, located in the Garment District in Manhattan, New York.
Spread across their athletic collections, the store will encompass both fit and brand feel, with a focus on customer experience and care. Alongside seasonal bike, snow and riding ranges, parts and repair services will be available year-round.
Diego Zambon, Managing Director of Kask, said, “We are thrilled to announce the opening of our first-ever concept store in the heart of New York’s Garment District. Our portfolio has grown significantly over the past few years and this new avenue is a natural next step in delivering a great customer experience.
“Encompassing the look and feel of Kask and Koo products, we hope the store will become a hub for all sporting disciplines in the city, be it cycling, skiing or horse riding. We look forward to opening the doors on March 29, 2022 and seeing communities thrive.
The location in the Garment District was chosen because of the city’s array of avid athletes across many disciplines. Opening today, March 29, the store will serve as a jumping-off point for various events, including bike rides, and aims to become a meeting point for the New York community.
The concept store is located at 214 W 39th, New York, NY 10018, USA.
Read more: Strava announces three-year partnership with Tour de France and Tour de France Women with Zwift
Founded in 2004 and based in Italy, Kask creates helmets for a wide range of sectors ranging from skiing, cycling, mountaineering, riding, rescue and safety. In 2016, the company launched Koo, its own line of ski goggles and goggles.
In recent years Kask has also won awards including an If Design Award, ISPO Award, Red Dot Design Award, Eurobike Award and 100 Eccellenze Italiane Prize. Led by President and Founder Angelo Gotti, the company today employs 90 people and exports to five continents.
Kask and Koo are distributed in the UK by VeloBrands, which also recently added Litelok and Absoluteblack to its portfolio.