ING launches ‘Good Finds Market’ dedicated to supporting social enterprises via Ogilvy + OGB – Campaign Briefing

ING has announced the Good Finds Market, a dedicated online marketplace that supports Australian social enterprises, launched on October 29 via Ogilvy Australia.

To mark the launch, electronic music duo Peking Duk have teamed up with First Nations owner and leader Sobah Beverages to launch a limited edition non-alcoholic lager, available exclusively on INGgoodfinds.market from this Saturday.

Online market opens up as ING research finds a third (35%) of Australian adults want to buy from social enterprises more often, but a fifth (21%) of the nation don’t know how find them.

According to Carly Yanko, spokesperson for ING Good Finds Market: “We are delighted to unveil the ING Good Finds Market. After a turbulent few years, we’ve learned that Australians want to support social enterprises that create products that make a positive difference. This is backed up by our research, which also revealed a real missed opportunity – that one in five Australians don’t know where to find these types of products.

“ING’s Good Finds initiative seeks to address this issue by creating an online store that houses ING alumni of social enterprises doing good, making it easier for Australians to find good finds. And, all profits generated by the sale of products on the site go directly to social enterprises to support their causes.

‘Peking Duk’s Fake Magic Lager’, named after the duo’s dance floor filler, is fortified with lion’s mane mushrooms and all proceeds from the limited-edition lager will be donated to Sobah to support its promotional work of culture, arts, language and history.

A strong belief in the importance of Sobah’s mission to de-stigmatize socializing sobriety was just one of the main reasons Peking Duk decided to lend their creativity and taste buds to the new brew: “We’re surfing the alcohol-free wave for a while now – especially when we’re on tour and want to have a few drinks before the show, without getting a headache. We are therefore delighted to partner with Sobah for the launch of INGgoodfinds.market to create our own non-alcoholic lager to help Australians reduce their alcohol consumption. said Reuben Styles.

Says Fellow Duk Adam Hyde: “It’s even better that the sales of our beer go to Sobah’s truly epic initiatives by giving back to First Nations communities. We can’t wait for you all to try it out.

Proud Gamilaraay man, psychologist and founder of Sobah Beverages Dr. Clinton Schultz says, “We have loved collaborating with Peking Duk on this awesome project that will help us do more good and give back to local organizations. Every beer we sell helps us in our mission to champion Aboriginal and Torres Strait Islander culture and reduce the stigma around sober socializing.

“Imagine the impact we could have if even half of Australians bought something from a social enterprise? That’s why initiatives like the ING Good Finds Market, which make it easier for Australians to find and support businesses that do good are so important.

“Peking Duk’s Fake Magic Lager” is one of four collaborative products to be launched exclusively on INGgoodfinds.market throughout the month.

Next, Bondi Lifeguards Hoppo, Huttsy and Singlets teamed up with Sydney-based Good Citizens Eyewear to design a range of sunglasses with 100% recycled frames made from plastic bottles. The limited-edition models, handcrafted by the rescuers, will hit the market on Saturday, November 12.

Yanko adds: “Since 2014, ING has supported more than 100 social enterprises that do good. The launch of the ING Good Finds Market is just one of the ways we are helping to create a sustainable economy.

The INGgoodfinds.market* will launch on Saturday October 29 and will be open four Saturdays until November 19. The market is open all day and features great finds from a number of Australian social enterprises. These include anti-menstrual stigma TABOO Period Products and Two Good Co, which support women with lived experience of homelessness and domestic violence.

Ogilvy Australia – Agency
Tom Warren – Senior Account Manager
Cindy Diep – Account Manager
Annie Lim – Strategist
Carl Robertson – Associate Creative Director
Blake Arthur – Associate Creative Director
Paola Pelligro – Designer