Gamer Advantage and Genusee Release Collection eyewear brands

The Genusee x Gamer Advantage collection is now available in online stores. // Photograph courtesy of Genusee

Michigan-based eyewear brands Genusee and Gamer Advantage are collaborating just in time for Earth Month. Available starting today, the durable, limited-edition collection includes stylish eyewear designs for gamers as well as others who spend a lot of time in front of a screen.

Gamer Advantage X Genusee glasses feature Genusee’s durable frames—each pair is made from 15 recycled water bottles—and Gamer Advantage’s patented blue light lenses, which are intended to help solve problems like digital eye strain, blurred vision and overexposure to blue light. The glasses are available in Classic Black, Cookies n’ Cream, Crystal Fog, Secret Red, and Bronze colors, and come in two lens options: Suppressor Lens and Sleeper Lens.

According to the brands, the Suppressor option is a clear, true-color lens best suited for those who spend four hours of screen time a day while interacting with others. It is said to increase productivity. The Sleeper option is considered the most popular choice for streamers and best suited for those who spend more than eight hours a day in front of a screen or who use screens within three hours of bedtime. Studies show that this type of glass, which enhances colors without distorting them, can improve the quality of sleep.

Genusee Gamer Advantage
Ali Rose Van Overbeke, CEO of Genusee (left) and Bryan Reedy, CEO of Gamer Advantage. // Photograph courtesy of Genusee

Genusee is a Flint-based company that was founded by CEO Ali Rose Van Overbeke in 2018 in response to the Flint Water crisis. Gamer Advantage, which is based in Walled Lake and was launched by CEO Bryan Reedy in 2019, is dedicated to creating eyewear that improves the well-being of gamers.

“I had heard about Genusee and the great things they were doing for the environment,” Reedy said in a press release. “I knew they were based in Flint, Michigan, so I thought, why not send a message to the CEO. Honestly, I was amazed that it took 15 reusable water bottles to make a pair of glasses. I had no idea what would happen to this collaboration, but after connecting with Ali, I knew it was meant to be…”

While Van Overbeke says she was initially unfamiliar with “gamer glasses,” she also quickly found value in the collaboration. “When Bryan reached out, my first thought was, ‘What are player glasses?’ but then I realized it was no different than a football helmet or a seatbelt in a car,” she said in a press release. “What Bryan was creating was trendy safety gear to help promote better sleep and reduce fatigue when sitting at screens for a long time. I thought if it’s good enough for one player, it’ll probably work for me, and after trying it for a few weeks, I was right. Bryan has something different here.

The glasses sell for between $170 and $200. Each order comes in co-branded packaging and comes with a custom box and polishing cloth. A portion of every sale will be donated to Michigan-based nonprofit environmental organizations.

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