100,000 Ducati Scramblers color the streets around the world
100,000 Ducati Scramblers have been delivered to enthusiasts since 2015, a milestone reached in the year we celebrate the 60th anniversary of the birth of the first historic model
In collaboration with Carrera Eyewear, an exclusive collection of sunglasses has been created in a limited edition of only 60 pieces, one to celebrate each year
At the Ducati Museum, the “Scrambler 60th” temporary exhibition illustrated and celebrated the history of the Land of Joy
Borgo Panigale, Bologna – The number of Scrambler Ducati motorcycles delivered to fans around the world, an enthusiastic international community that shares and represents the values of freedom of expression and fun on two wheels typical of Scrambler Ducati, has now reached 100,000. an important milestone reached precisely in the year in which we celebrate the 60th anniversary of the birth of the first historic model.
Ducati relaunched the Scrambler project in 2015, taking all the ingredients of the original 1960s bike and bringing to life a new world, called the Land of Joy, where values, experiences and ideals can be shared. A universe in which the real stars are not motorcycles and performance but people and their passions. Since the year of its arrival, Scrambler Ducati has represented a true benchmark, a new trend and a new interpretation of the motorcycling world.
Historically made at the request of the Berliner brothers, Ducati importers for the United States in the 1960s, who wanted a model adapted to the tastes of American motorcyclists, the first Ducati Scrambler entered production in 1962 and ended in 1975. The bike immediately achieved great success due also to its technical characteristics but above all thanks to a style and an attitude capable of embodying the non-conformist and rebellious spirit of those years.
Ducati offered many different interpretations from 2015, including the first Ducati Icon Scrambler in Urban Enduro, Full Throttle, Street Classic and Classic versions, to which the Mach 2.0, the Italia Independent Limited Edition, the Flat Track PRO, the Café Racer, the Desert Sled, the Sixty2 and the Icon Dark were later added. The Land of Joy family is completed by the latest and most contemporary 1100 Tribute PRO, Urban Motard and Nightshift, which represent a real concentrate of charm and style.
To celebrate this important anniversary and these achievements, Scrambler Ducati has collaborated with Carrera Eyewear, already official partner of Ducati Corse for the Eyewear collection, to create an iconic pair of sunglasses made for the occasion in a limited edition of only 60 pieces. .
The style of the sunglasses reflects the Carrera aesthetic which is enriched with details of the Land of Joy brand, such as the Scrambler Ducati logo on the right lens and the finishes in the classic “62Yellow” color. The double nose bridge bears the Scrambler Ducati signature and the logo celebrating the brand’s 60th anniversary appears on the right temple. All enriched with exclusive personalized packaging with the distinctive Scrambler Ducati marks present on the lenses.
The limited edition model will be available from October 1 exclusively on Carrera e-commerce in Europe as well as in the United States, and on Ducati e-commerce in Europe.
In recent months, enthusiasts who have visited the Ducati Museum have been able to relive the history of the brand and its motorcycles through the temporary “Scrambler 60th” exhibition, open until the end of September. The thematic area tells the story of the Land of Joy and its worlds: design, lifestyle, customization, exploration and self-expression. Visitors were also able to leave their mark on the wall dedicated to the theme of self-expression, instantly recognizable as it is filled with colorful post-it notes that collect the thoughts, ideas and emotions of all those who have seen the exhibition.