Design Eyewear Group has acquired eyewear company William Morris London.
William Morris London designs optical and sunglasses frames which are sold worldwide to independent opticians and through distributors. The company designs and sells, among others, the William Morris London, Black Label and Charles Stone New York collections.
“With the acquisition of William Morris London, we have strengthened our position as a design brand house, and we continue our ambition to become one of the world’s leading multi-brand suppliers of designer eyewear to independent opticians,” said Lars Flyvholm. , CEO of Design Eyewear Group. “William Morris London’s brands each have a unique story based on British design philosophy. The brands’ DNA and market position are a perfect fit with Design Eyewear Group’s growth strategy and product range, and we look forward to joining forces to offer our customers an expanded and enhanced brand portfolio. which is aimed at many different target groups and price categories.
Financial terms of the deal were not disclosed.
Robert William Morris, who founded William Morris London just north of London in 1996, said: “I am also convinced that Design Eyewear Group is the right partner to further develop the business through its global sales network, which has was launched almost 50 years ago. when Pro Design was founded in Aarhus in 1973.” Robert William Morris agreed to continue in the new setup as the main brand ambassador. In this role, he will ensure that customers and employees around the world get a glimpse of the company’s DNA and British design ethos, whilst naturally ensuring that the design style is continued and developed for all brands in the William Morris London portfolio.