SEATTLE–(BUSINESS WIRE)–April 26, 2022–
Today, Amazon.com, Inc. (“Amazon”) (NASDAQ: AMZN) announced that its Counterfeiting Unit (CCU) is working closely with Salvatore Ferragamo SpA (SFER: IM) to report a counterfeiter of the iconic Ferragamo’s Gancini belt at the Market Supervision and Administration Authority (MSA) located in Yiwu city, Zhejiang province, China. Following an investigation by MSA and Amazon’s CCU, officials raided the criminal’s warehouse, seizing hundreds of counterfeit belts and buckle accessories that might otherwise have been sold by through retail channels around the world. Amazon and Ferragamo will continue to assist law enforcement in investigating counterfeiters and preventing their products from entering the global supply chain, to help stop this illicit trade at the source.
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“Amazon is grateful for Ferragamo’s and MSA’s collaboration in protecting customers from these counterfeit products,” said Kebharu Smith, head of Amazon’s Counterfeit Crimes Unit. “This should serve as a reminder that bad actors will be held accountable as Amazon works with brands and law enforcement around the world to prevent the sale of inauthentic products in the retail industry.”
The case stems from a global investigative effort against certain bad actors, which Amazon and Ferragamo have identified as trying to sell in Amazon’s store. In February 2021, Amazon and Ferragamo jointly filed two lawsuits in the U.S. District Court for the Western District of Washington alleging that the defendants conspired to use Ferragamo’s trademarks, without permission, to mislead customers about the authenticity and product origin and affiliation with Ferragamo.
Over the years, Salvatore Ferragamo has implemented a series of offline and online anti-counterfeiting measures to protect its customers and its brand. Thanks to these actions, in 2021, more than 22,000 counterfeit products and illegal content were removed from social media platforms and more than 130,000 listings related to counterfeit products were identified and removed from marketplace service providers. . In 2021, Salvatore Ferragamo also carried out regular checks on physical stores by launching several judicial and extrajudicial administrative and criminal proceedings, with a particular focus on China. Thanks to the growing cooperation of local authorities, nearly 450,000 counterfeit products have been seized worldwide.
Amazon strictly prohibits fake and counterfeit products from its store, and in 2020 Amazon invested more than $700 million and employed more than 10,000 people to proactively protect its store against fraud, counterfeiting, and abuse. Amazon uses state-of-the-art tools to verify the identity of potential sellers and ensure that product listings are authentic, and Amazon’s proprietary systems analyze hundreds of unique data points to verify the information provided by potential sellers. . In 2020, only 6% of new seller account registration attempts passed Amazon’s robust verification processes and listed products for sale. Additionally, less than 0.01% of all products sold on Amazon received an infringement complaint from customers.
Amazon launched the CCU in 2020 to help hold counterfeiters accountable in courts and law enforcement. This global team, made up of former federal prosecutors, ex-law enforcement officers, experienced investigators and data analysts, pursues targets around the world. Amazon’s CCU supports law enforcement efforts to bring justice to those who attempt to sell counterfeits to protect customers, brands, Amazon stores, and the retail industry.
Amazon has a long history of protecting brands and taking action to hold bad actors accountable:
Amazon is guided by four principles: customer obsession rather than competitive focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the world’s most customer-centric company, the world’s best employer, and the world’s safest place to work. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out Technology, Amazon Studios and The Climate Pledge are some of the things launched by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Salvatore Ferragamo
Salvatore Ferragamo SpA is the parent company of the Salvatore Ferragamo Group, one of the leaders in the luxury industry, and whose origins date back to 1927. Salvatore Ferragamo is renowned for the creation, production and worldwide distribution of luxury collections shoes, leather goods, clothing, silk products and other accessories for men and women, including also glasses, watches and licensed perfumes. Incorporating the spirit of its founder, Ferragamo reinterprets its heritage with creativity, innovation and sustainable thinking. Uniqueness and exclusivity, as well as the blend of style and exquisite “Made in Italy” craftsmanship, are the hallmarks of all Ferragamo products. www.ferragamo.com
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CONTACT: Amazon.com, Inc.
KEYWORD: CHINA UNITED STATES NORTH AMERICA ASIA PACIFIC WASHINGTON
INDUSTRY KEYWORD: ONLINE FASHION RETAIL RETAIL LUXURY TECHNOLOGY INTERNET
SOURCE: Amazon.com, Inc.
Copyright BusinessWire 2022.
PUBLISHED: 04/26/2022 05:00 AM/DISC: 04/26/2022 05:02 AM
Copyright BusinessWire 2022.