Check out this restored 1972 911 S 2.4 Targa from Porsche Classic

Porsche doesn’t just design fabulous cars that evolve timelessly through the ages. Under its Porsche Design brand, the company is responsible for other interesting Porsche branded products and lifestyle products. Watches, glasses, Bluetooth-connected audio systems, shoes, ballpoint pens, clothing and even kitchen utensils are some of the products that Porsche Design is known to manufacture.

2022 is a year that marks the 50th anniversary of Porsche design. So, as a celebration, Porsche Design and the team at the Porsche Classic restoration factory went to great lengths to restore a 1972 911 T 2.4 Targa and make it a little more special.

Porsche design 50 years ago

Porsche 911 2.4 Targa from 1972 restored by Classic with Porsche Design rear

Grandson of Ferdinand Porsche, Ferdinand Alexander Porsche was the designer of the original Porsche 911. In 1972, Alexander Porsche and his brother Hans-Peter started Porsche Design, an independent product design studio.

Since the 1950s, Porsche Design has been designing car-related accessories such as clothing, luggage, bags, model cars. Watches were also of particular interest to FA Porsche. Like the 911, Porsche Design has evolved and expanded its horizons to design more products unrelated to the automotive space. Things like sunglasses, industrial products, appliances, furniture, and consumer goods.

The design company now operates under Porsche AG. While Porsche Design launched its first series of modern watches in 2014. The first Porsche Design watch was the Chronograph 1 in 1972. We’ll see why that matters in a moment.

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1972 911 Targa By Classic

1972 911 2.4 Targa restored by Porsche Classic Engine

To mark Porsche Design’s anniversary, a 911 T 2.4 Targa from model year 1972 was naturally sourced and restored to its former glory by Porsche Classic. The classic 911 Targa was reportedly found in poor condition. Porsche reports that several key components were also missing. But it wasn’t a big deal. Porsche decided to upgrade the engine as well as its chassis to a 911 S 2.4 Targa specification.

In 1972, the engine of the 911 T 2.4 Targa developed 130 hp and 144 lb-ft. Its 2.4-litre flat-6 engine and dry-sump lubrication. The restored model was upgraded with mechanical fuel injection and power output was improved to 187 bhp. It is finished in black exterior paint with a black interior. Accentuated by black-grey checkered upholstery, a pattern that Porsche calls “Sport-Tex”.

Porsche 911 2.4 Targa from 1972 restored by Classic with Porsche Design interior

Fuchs rims are anodized. Side stripes with Porsche Design lettering use a Platinum satin finish. The classic Targa roll bar is finished in the same way. This was done in contrast to the brushed stainless steel of the classic model. A matte black finish is found on the Targa badge. But a special treat is the “Porsche Design 50th Anniversary” emblem placed on the grille of the engine cover at the rear. It features a reproduction of FA Porsche’s signature. The factory restoration project is completed with a special box containing detailed vehicle documentation, a key pouch, which is an FA Porsche original, and a model of the restored vehicle has also been made.

Related: Check Out This Classic Porsche 911 Built To Conquer The Dakar Rally

The 911 Targa restoration process

1972 Porsche 911 2.4 Targa Restoration By Classic Paint Booth

The classic 911 was made the same year that Porsche Design, the company, was launched. The German automaker claims that the classic model took two whole years to revive and regain its former glory.

As neurotic Porsche purists are, Porsche Classic usually strives to restore any older model to its original specification and design. However, Uwe Makrutzki, Porsche Classic Factory Restoration Manager, said: “We deliberately took a different approach with this project. We have created a unique vehicle that combines tradition and modernity and bears the signature of Ferdinand Alexander Porsche“. The reason for going black was that it was Ferdinand Alexander’s favorite color.

1972 Porsche 911 2.4 Targa Restoration by classic upholstery

However, the most difficult operation was the interior. Seat upholstery was particularly challenging, trying to bring modern materials into line with historic dimensions. Porsche says the strength and elasticity of the chosen material made it difficult to finish the 50-year-old seats.

Inspiration for the 911 Targa from 1972

Porsche Chronograph 1 and 992 911 Targa GTS Edition 50Y Porsche Design

The color scheme and special touches we see on the 1972 911 Targa of course pay homage to FA Porsche and his love for the color black. The color scheme is also a tribute to its first watch, the Chronograph 1. The watch was very special as it was the first watch in history to use a black case and black dial. It was considered innovative at the time.

To mark the occasion even more, Porsche Design has created a modern limited edition Chronograph 1, limited to 500 pieces. Porsche also designed a modern 992 911 Targa GTS with a design scheme similar to the classic 911 Targa. This $200,000 special-edition sports car will be limited to 750 units. Naturally, there is no word on the price of the restored classic car. That’s a shame.

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