By far stops Melrose, Anna Hu’s museum pieces, Montserrat goes green – WWD

ROAD CLOSURE: Perhaps not since 2005, when Marc Jacobs threw a block party to open his LA store, Melrose Place hasn’t been shut down in the name of fashion.

But that was the case on Wednesday night, when By Far laid a pink carpet down the street and set an orange table for 100 guests to celebrate its first retail boutique with actresses and influencers including Talulah and Scout Willis, Delilah Belle Hamlin, Jaimie Alexander, Soko, Kitty Cash, Elsa Hosk and more.

The digitally-native affordable luxury accessories brand that helped bring the underarm bag back to the 90s, was launched in Bulgaria in 2016 by three co-founders – sisters Sabina Gyosheva, who is the chief executive, and Valentina Ignatova, who is the marketing director, and their friend Denitsa Bumbarova, who is the creative director.

Denitsa Bumbarova, Maria Bakalova, Sabina Gyosheva and Valentina Ignatova.
Courtesy/Getty Images for FROM FAR

Bulgarian actress Maria Bakalova, who was nominated for an Oscar for her role in ‘Borat Later Moviefilm’, was the guest of honor, wearing a sparkly pink ensemble from Good American with her stylist Jessica Paster in tow. “I love pajamas,” she said of the easy glam look paired with By Far boots.

Over dinner, the brand’s founders talk to their Bulgarian food-focused adoptive sister, and why you can’t find banitsa pastries in LA Made with a mix of yogurt, cheese and filo, the secret ingredient is sparkling water, according to Bakalova, who said her mother did better. “I should start a business,” she joked about the banitsa-free zone.

LOS ANGELES, CALIFORNIA - JUNE 01: Guests attend the BY FAR LA Store Opening Party on June 01, 2022 in Los Angeles, California.  (Photo by Donato Sardella/Getty Images for FROM FAR)

Guests attend the By Far LA store opening party.
Courtesy/Getty Images for FROM FAR

Also at the party was stylist Mimi Cuttrell, who helped boost By Far’s business by introducing her to influential clients Gigi and Bella Hadid.

Cuttrell became such good friends with the brand’s founders, she did a capsule collaboration with them that’s now in stores. “The only thing I regret is not being able to go to the factories,” she said of designing the platforms, kitty slingbacks and mini bags while working for COVID-19 restrictions.

New mom Emma Roberts wore shoes and bag from the collaboration, along with a By Far belt. Her next project, “Abandoned,” which premieres June 17, is a horror film that deals with postpartum depression, something she thankfully hasn’t experienced in real life.

The best part of a COVID-19 pregnancy during lockdown was having even more time to read, said the co-founder of Belletrist, an online bookworm community. His choice of summer reading? “Everyone thought we were crazy” about the stylish, wild and artistic life of Dennis Hopper and Brooke Hayward in 1960s Los Angeles. “It’s like Eve Babitz rose from the grave,” he said. -she says about the voice of author Mark Rozzo.

After shopping and dinner, attention turned to the stage and the surprise performers – Maya Rudolph and Gretchen Lieberum and their Prince cover band, Princess. Taking the mics in mini dresses and Go-Go By Far boots, they got the crowd on their feet with their “Delirious” jam. —BOOTH MOORE

LOS ANGELES, CALIFORNIA - JUNE 01: Maya Rudolph and Gretchen Lieberum of Princess perform at the BY FAR LA Store Opening Party on June 01, 2022 in Los Angeles, California.  (Photo by Donato Sardella/Getty Images for FROM FAR)

Maya Rudolph and Gretchen Lieberum of Princess perform at the By Far party.
Courtesy/Getty Images for FROM FAR

ETERNITY AND A DAY: After more than a decade with American artist Cindy Sherman, the snake duo designed for her by jeweler Anna Hu has moved to a forever home – the Musée des Arts Décoratifs in Paris.

“In France, an acquisition for a museum is forever, which means that forever this incredible work will remain here in the museum and [be] for so many visitors – for years, decades and centuries to come – a testament to your work and your talent”, declared the director of the institution, Olivier Gabet, during the ceremony marking the entrance of his design in the permanent collection of the Parisian museum.

“These snakes have their own destiny,” said Hu, who trained as a classical cellist and studied art history before turning to jewelry design.

This path has convinced her that her mission is “to use jewelry as a piece of music that connects past, present and future” while serving as a bridge between East and West – one of very elements that Sherman had wanted for his jewelry.

Hu recounted how, fresh out of her job at Harry Winston, a first encounter with Sherman at a charity gala led to an invitation to visit the jeweler’s first boutique at the Plaza Hotel in New York.

When Sherman arrived without makeup, “completely different from her very strong photographic work”, Hu was struck by the dichotomy. Their conversation turned to the harmony that emerges from the meeting of opposing elements or contrasting qualities and ultimately led the American artist to want “a duo” to create a piece together.

After agreeing to use the serpent – ​​their common Chinese zodiac sign – as a symbol of the connection between East and West, Sherman requested a design connecting the two elements.

Anna Hu Yin Yang Hand Ornament

The yin-yang hand ornament created for Cindy Sherman.
David Katz/Courtesy of Anna Hu

Hu eventually came up with the yin-yang, which she explained was not only a symbol of day and night, but also reflected duality in a person, which pleased Sherman so much that she “literally screamed with happiness,” the jeweler revealed, adding that the artist loved it so much she even wore it while sleeping.

“For me, a jewel is not just a beautiful object. It has a symbolic meaning and [embodies the] the love between collector and creator,” she said.

In the case of the hand ornament, two serpents with backs set with diamonds and gemstones and garnet eyes biting either side of an onyx and agate yin-yang symbol, it embodied the creative dialogue between “a great artist and another great artist,” Gabet said. .

During the ceremony, he revealed that the acquisition committee had unanimously approved the donation made by Sherman, who is also a member of the board of directors of the New York association of Friends of the Museum of Decorative Arts. .

He described Hu’s work as “totally consistent” with the history of jewelry, ranging from “Antiquity to yesterday morning, as evidenced by the museum and its Jewelry Galleries.”

The inclusion of the piece also made sense in light of the evolution of Western luxury. “There is such effervescence, such dynamism on the Chinese high jewelry scene that it was high time [for] that an artistic capital like Paris recognizes it and pays attention to it,” he continued. —LILY TEMPLETON

EYES ON THE PLANET: Montserrat New York launches its first line of sustainable eyewear with eyewear maker King Children on Friday.

Six cropped model faces with sunglasses from Montserrat's new line.

Montserrat New York has launched its first line of sunglasses in two vacation-ready styles.
Courtesy of Montserrat

The glasses – in two key styles and select colorways including fuchsia, black and navy – are made with special zero-waste 3D printing technology courtesy of King Children. ‘The Capri’, which is a classic cat’s eye shape, and ‘The Paros’, a ’90s-inspired rounded square style, were designed with Montserrat’s flair for gold accents and architectural details. Some of that flair is credited to co-founder and designer Carolina Cordón-Bouzán, who blends influences from New York and Barcelona with the aesthetic of a Manhattan vacationer.

The styles sell for $195, exclusively online at

The collection also uses a unique 3D printing technology called selective laser sintering, which reduces waste by engraving each frame from a fine powder of polyamide, a 100% organic material made from castor oil. . The high-tech material replaces traditional acetate and, according to King Children, does not compromise the integrity of the design. The company said the process generates a significant reduction in CO2 emissions compared to traditional eyewear companies.

“Our research estimates that for every frame produced, four pairs of materials are discarded. A traditional acetate frame is made by shaving off a block of plastic – a process that unfortunately only uses 20% of the actual material while the remaining 80% becomes production waste. With so much waste created for just one pair of glasses, it was clear that the traditional method is not sustainable,” said Sahir Zaveri, co-founder and chief executive of King Children, on the need for change.

Gayle Yelon, co-founder of Montserrat New York, said the collaboration highlights a shared passion for technological innovation and will set the tone for the brand’s upcoming lab-grown diamond initiatives.

“Montserrat will continue to make advancements in sustainability, especially in fine jewelry, as we continue to design using only lab-grown diamonds. A diamond that we say is grown out of love for the planet, and not mined from the planet… We are excited to turn to technology to reinvent the ways we create products to better our planet.—KALEY ROSHITSH