Leading eyewear brand launches charitable giving program debuting at San Diego Pride Parade
SAN DIEGO, July 14, 2022 /PRNewswire/ — Blenders Eyewear, the leading eyewear brand, today announced the official launch of Blender Care, a new charitable initiative dedicated to supporting impactful nonprofits with the goal of bringing about positive and lasting change to important issues. Blenders Cares’ inaugural partnership is with San Diego Pride, with Blenders serving as the official sponsor of the annual San Diego Pride Parade, to be held this Saturday July 16. Since its inception in 2012, Blenders Eyewear has consistently supported and celebrated various important causes including breast cancer awareness, LGBTQIA+ rights, and more. Through the official Blenders Cares program, Blenders Eyewear will continue its philanthropic efforts and continuing mission of encouraging everyone to live boldly and get involved in causes they are passionate about.
“Blenders Eyewear was founded on the motto ‘Life in Forward Motion,’ a notion that is close to our hearts and goes beyond our products,” said Christian Scott, vice president of marketing for Blenders Eyewear. “We are thrilled to carry out this mission and inspire others to get involved through Blenders Cares. San Diego Pride’s year-round philanthropy within and beyond the San Diego community embodies this mission. Partnering with them and supporting them for the Pride Parade is the first of many initiatives we are excited to unveil as part of the Blenders Cares program. »
As the first of many powerful initiatives to come under the Blenders Cares program, Blenders Eyewear is thrilled to support San Diego Pride through sponsorship and by participating in event celebrations and empowering the local community. San Diego community. The 2022 San Diego Pride Parade begins at 10 a.m. on SaturdayJuly 16e at the Hillcrest Pride flag on University Ave. and Normal St. and ends in the Pride Festival area at Balboa Park. The San Diego Pride Parade is the largest one-day civic event in the region and one of the largest pride parades in United Statesattracting more than 300,000 spectators and participants.
“At a time when far too many companies are working to profit from the LGBTQ community while supporting anti-LGBTQ lawmakers, Blenders Eyewear should be seen as a model of LGBTQ corporate partnership and philanthropy. They invest directly in our community as genuine, committed supporters of the values that San Diego Pride represents,” said Fernando Z. López, San Diego Executive Director Diego pride. “We are honored to be the first official partner of Blenders Cares and look forward to building a more inclusive LGBTQ community. San Diego community and world next to each other.”
To further support the cause and allow customers to show their pride, Blenders Eyewear has launched the limited-edition Pride North Park X2 sunglasses, with 100% of proceeds going to San Diego Pride. This is the second year of the partnership between the two brands, with the aim of creating a positive impact within their shared hometown.
For more information about Blenders Eyewear and the Blenders Cares program, please visit BlendersEyewear.com and follow @BlendersEyewear on Instagram, Facebook and Twitter. For more information on San Diego Pride, visit SDPride.org and follow @SanDiegoPride on Instagram, Facebook and Twitter.
About Blenders Goggles
Blenders Eyewear was founded in 2012 by hunt fisherman in San Diego, California. Blenders produces a wide range of sunglasses and snow goggles for men and women. Driven by a company-wide motto of “life moving forward,” its products are built on a bold aesthetic that emphasizes progressive colorways meant for an active lifestyle.
About San Diego Pride
Founded in 1974, San Diego Pride is a 501(c)3 nonprofit organization whose mission is: to foster pride and respect for all lesbian, gay, bisexual, and transgender communities, locally, nationally, and globally. Find out more about Pride Week events on SDPride.org.
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