Alternative/indie superstar Billie Eilish is now the new face of Gucci’s latest eyewear campaign. Given the artist’s affinity for the Italian luxury house through a range of head-to-toe looks, it only makes sense that her vibrant style will now surface in the house’s new campaign.
With an eye-catching film noir aesthetic, the campaign reveals the singer-songwriter on a scenic journey through the famous hills of Los Angeles. Enveloping the visuals are vintage cars in vibrant shades of fuchsia and baby blue, which present both a romantic and retro feel. At the end of the video, Eilish arrives at a vantage point to meet who appears to be a lover, who happens to be herself.
From driving shots to sitting in the car, both styles of sunglasses invoke the same alluring country vibe. The first new frame is the caravan sunglasses in black acetate with a gold Gucci script logo. For a livelier, retro-inspired option, an 80s-inspired pink oversized cat-eye frame with a Gucci script logo makes its way into the fold. From classic to fun shades, Gucci’s new eyewear collection blends classic and contemporary design styles.
Check out Billie Eilish in Gucci’s latest eyewear campaign in the gallery and video above.
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