Freestyle skier Alex Hall is known for his creativity on the slopes, but the 23-year-old is equally stylish outside of them.
Hall sets the stage for the Beijing Olympics in February, and he landed another podium in the Dew Tour finishing second in the men’s ski slopestyle final. Hall also finished first in the streetstyle ski final on Saturday, which won’t count towards any Olympic qualifying points, but it certainly adds to his styling credibility.
Utah’s Hall led the men’s slopestyle final until fellow Park City contender Colby Stevenson took the lead in the final round of the competition.
Still, the points Hall earned by finishing in second are crucial when it comes to a spot on the US Olympic Ski Team. On December 15, Stevenson became the first American slopestyle skier to meet Olympic qualifying criteria.
Hall’s most notable run featured some very technical rail tricks with extra flair – like a sneaky exit and a few transfers – as well as a 1080 double cork right switch on the first jump, a 1260 switch on the second, finishing with his huge 1620 with a Buick grapple (a seat belt grapple combined with a Cuban).
The Dew Tour, more than any other ski and snowboard competition, is known for its progression and for its course that stimulates the creativity of riders, and Hall was impressed with this year’s slopestyle course.
âWith the little snow that there was this year to start the season, we heard that there might only be one or two jumps, but they were able to build three, which is amazing, âHall told me after the event. âThe rails are amazing because there are so many different options which makes it really fun especially for a skier like me where I always try to be creative and find new lines and there was so much opportunities for that. “
As the Olympics approach, American athletes, who rely more on sponsorship and support than athletes from many other countries, given that the United States government is one of the few in the world that does not support the team. national at the federal level, have a wide-open window of marketing and exhibition.
For Hall, who has a partnership with Spyder, that means a new eyewear collaboration with US Ski & Snowboard, Spyder and Dragon, following on from the Hall collection launched last year.
This year he released his first signature goggle, and the print on the straps pays homage to his love of classic ski sweaters. Hall noted that he hadn’t seen the traditional alpine sweater print on many other than real sweaters, and thought it would be a fun touch for an eyewear strap.
The inner strap also features Hall’s signature silicone.
The goggles come with a pale pink lens as a bonus, and that’s ultimately the lens Hall used in competition on Friday, as he had to fight the flat light that makes those slopestyle jump landings dangerous.
The collection also includes athletic sunglasses in two different colourways that Hall helped design, with the personalized Alex Hall alpine sweater print on the outer temples and 100% UV protection.
Hall, known for his love of wacky speed hues, jumped at the chance to shape the creation of these products and ensure they were something he could be proud to wear and recommend to others.
Even given the importance of the importance of sponsorships in the careers of US Olympic hopefuls, athletes are always looking for a partnership that they feel is genuine.
“I’ve had relationships in the past with sponsors or even just stuff I bought where you wear it and you might not be as proud as you would like,” Hall told me. . âEven if you support a business, you’re less likely to really want to represent it. That’s been a big part of the Spyder goggle buy-in in particular, and the collaboration with Dragon for goggles, working with a lot of people who are thrilled that they want to do something cool and something special. Obviously, when I go there when I’m representing the sunglasses or the goggles, I’m all the more excited to try and show it to people because it’s something that I feel is unique.
If you follow Hall on social media, you’ve probably noticed that in the spring, Hall likes to ski in sunglasses rather than goggles. âI’ve always been a huge fan of trying to find random speed shades that I like, that have a unique or fun look, like at gas stations,â Hall said. âI used similar styles of Speed ââShades for a while, but they were either really cheap or didn’t perform very well. I was really looking forward to finding the right look for these, and the lenses are super cool.
Hall is proud that the sunglasses and goggles are of high performance, but the utmost importance to him was that they match his stated desire to try and maintain his individuality in his sport.
âThe main way I try to express my skiing is to be individual and do something that isn’t really what everyone is doing in a certain way, like my selection of tricks and what I’m doing. likes to do in terms of figures. “Hall said.” It’s about taking a unique approach, and I’ve tried to convey that as best I can with the overall design of the collection. “
In addition to Hall’s signature collection, Spyder has just launched another American capsule collection of performance ski and snowboard goggles, including a goggle designed in collaboration with Dragon, like Hall’s; two sunglasses; and optical styling, all co-branded with Spyder and US Ski & Snowboard.