Dr Juliette Nelson developed a passion for fashionable eyewear while spending a year teaching in South Korea in 2012 and made it the NURILENS eyewear brand.
NURILENS comes from the name Nuri, which Nelson received during his stay in South Korea. Upon his return to the United States, Nelson discovered how expensive eyeglass frames were. She also discovered that many frame companies did not manufacture durable and eco-friendly frames in different styles and colors.
“This led her to create NURILENS in 2020, which sells handcrafted, environmentally friendly, sustainable wooden frames and quality high-index polarized lenses.
“NURILENS, when you break it down, it literally means ‘sharing my purpose’, and that’s why I share my passions, my purpose, my triumphs, my happy times and my sad times in different ways, and encourage my clients to really strive to present themselves in their best light and to be authentic and to have an impact in the things that they do as well,” Nelson told Travel Noire.
NURILENS eyewear also blocks blue light and provides UV protection, features that other eyewear manufacturers charge extra for. The doctor believes eye health is an important part of eye fashion and has made sure to include positive health features as a standard for all of its eyewear.
“Our quality standard is to ensure that we have all the high-end features in our frames, especially for our eyewear,” Nelson added.
All NURILENS eyewear is named after places, including Montego Bay, Elwood City, Port of Spain and New York, to inspire and remind its customers of the moments and memories they have created in their lives.
Black representation in the eyewear industry is often overlooked, but this is beginning to change as other black-owned eyewear brands, including Bohten Eyeglasses, Coco and Breezy, Eye Dare You, and many more others are gaining a foothold in the market.
Nelson added that NURILENS ensures that black people are involved in every aspect of the design of every frame, including the planning process, curating every product, and contributing to new designs and innovations.
“I created a product that would celebrate my customers, their cultures, their backgrounds and what makes them unique,” Nelson wrote on the NURILENS website. “Each time you open your glasses case, you discover a treasure and an experience that reminds you to be the best version of yourself, to be goal-oriented and to stay on the path to excellence, whatever the challenges.”