The latest performance sunglasses feature everything 100% does best. From the non-slip grip for a snug fit, to premium lenses and coatings, for superior optical clarity and protection. NORVIK was developed to meet the demands of the 100% roster of world-class endurance athletes.

“NORVIK is a pioneer with inventive technology that works to perform in a variety of conditions while keeping lifestyle in mind,” said Gwen Van Lingen, Vice President of Global Sales and Marketing. “With the versatility of NORVIK, you can confidently take your look ‘off the court’ and into the cafe.”

Specially designed side shields add extra protection from the elements and unwanted peripheral glare. The new style also includes premium lens options engineered to the highest quality standards in the industry. HiPER® lens technology increases contrast and amplifies color for optimal clarity and sharper vision.

NORVIK also comes with extra lenses for quick changing to ensure optimal performance in all lighting conditions. NORVIK is also offered in a polarized lens option. The exclusive 100% polarized lens offers light-filtering polarization, reducing glare without compromising digital screens, phones, or GPS instruments.

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About 100%®

100%, based at San Diego, California, is an independent premium sports brand specializing in performance eyewear, technical apparel and sports protection. 100% provides the most demanding athletes with the performance technologies and equipment they need to compete at the top in a wide variety of sports.

100%’s roots go back to 1982 when motocross superstars wore the 100% Original logo as a badge of honor on their racing gear and helmets. Today, 100% inspires a whole new generation of athletes in various sports disciplines and asks them the original slogan: “How hard do you put in?”

The 100% brand has an impressive list of athletes, including seven times the Tour de France green jersey winner and triple world champion in road cycling, Pierre Sagan; two-time 450 AMA Supercross Champion Cooper Webb; Olympic gold medalist, UCI cross-country mountain bike world and European champion Jolanda Neff; Loïc Bruni, five-time UCI downhill world champion; World’s #1 ranked long-running triathlete, Gustav Iden; Olympic Gold Medalist and X-Games Champion Snowboarding Superstar Zoi Sadowski-Synnott; four-time Olympic gold medalist biathlon sensation Johannes Thingnes Boe; MLB All Stars Atlanta Braves Ronald Acuña Jr. and San Diego Padres shortstop sensation Fernando Tatis Jr.

Editorial Contact, Diane Thibert
(310) 804-2400 / [email protected]